10 Powerful Ways To Grow Your Email List

Kim Barrett Email Marketing 79 Comments


Are you interested in growing your email list?

Do you want to grow a highly-responsive email list?

If this sounds like you, then I am going to share some powerful tips or strategies that you need to employ to grow your email list.

1.Provide highly-quality content

To begin with you have to high-quality engaging content to attract and retain your subscribers. Your content has to be relevant to the needs, concerns, problems and issues your subscribers have. A relevant content builds and enhances the relationship with your subscribers.

If you aspire to grow your email list, then you have to focus your attention to providing high-quality content that address the pain points of your potential subscribers’ or new subscribers.
Writing high-quality content is also a better way to establish trust with your potential subscribers. Content allows them to fall in love with your brand and business, and may likely lead to them subscribing and taking action on whatever you ask them to do.

In order to ensure that you are writing high-quality content, do a content research and see which post are popular and generating shares. A tool you can use for this is NinjaOutreach, Click here for more info http://ninjaoutreach.com/. Aside from content research, you can use it for content promotion as well, growing your email list further by exposing your content to a new set of audience. 

2.Use landing pages

Landing pages are the pages you create on hour website for the sole purpose of generating leads, in this case, new subscribers who will throng your email list. Landing pages differ from your typical home page as its entire structure is designed to grow your email list.

3.Use actionable words or phrases

Using action-oriented words is also one of the powerful ways of growing your email list. It clearly tells your audience the type of action you want them to perform. Of course, this is done when you have provided value beforehand, thus it is much easier for them to perform the desired action you want.

Refrain from using phrases or words that explicitly describes the incentive(s). Instead, use verbs; as they are action-oriented words. It tells your audience what exactly they should do.
The following are the actionable words you should use in your copy to grow your list:
 Submit
 Take
 Send
 Download
 Learn More
 Subscribe
 Get
 Reserve
 Grab

4.Use onsite retargeting solutions (softwares)

Using an onsite retargeting solution will help you rapidly grow your email list.
I bet you asking, what the heck is an onsite retargeting solution? Don’t worry I got you. An onsite retargeting solution is a software that you use on your website to get more subscribers and customers. How it works its simple, you embed a html code at the header section of your website, and then the software will track visitors’ behavior on your website (this applies to your landing pages as well) and detects when your website visitor is about to leave your site and it displays a pop up form that they can use to fill up the name and email address. Voila, now you have a technique to rapidly grow your email list (assuming your website gets enough eyeballs on a daily basis).
Keep in mind that the software captures website visitors who are about to leave your website, thus it captures them and squeezes out the opportunity to grow your email list out of every visitor on your website or landing page.

OptiMonk is one of the best onsite retargeting software that you can help you to rapidly grow your email list.

5.Use videos on your landing page
Using a video on your landing page to explain more about your product or service increases your conversion rates by over 70%. Videos are more engaging than plain texts. In fact, it is for this reason that most marketers are diving into videos for their marketing on Facebook and YouTube.
Moreover, videos provide a visual presentation of your product or service-you can think of as short version of “How it works,” thus it significantly reduces the bounce rate of your website visitors as opposed to normal plain text or ad copy.

6.Use benefit rich, action-oriented copy
To grow your email list, you have to use a copy rich in benefit and action-oriented tidbits of information to encourage your audience to sign up or join your email list. To dramatically increase sign ups or opt-ins utilize words or phrases that induce value. Using words or phrases that induce value imprints subconsciously on the mind of your audience a higher perceived value for your products and service. It persuades or compels them to take action.

7.Using Facebook lead ads and Twitter lead cards

Facebook lead ads and Twitter lead cards are two powerful native tools you can use rapidly grow your email lists. This is because they are both inherently designed for your audience to sign up for your product or service without the need for them to leave the platform, in this case either Facebook or Twitter.
In addition, your audience or prospects don’t need to fill out their contact information, as the contact information are pre-populated into the forms since they have already shared their contact information with both platforms; Facebook and Twitter.

The type of ad in the two social media platforms allows your audience to sign up easily, as they trust the two social media platforms, thus it is easy for you to ramp up your email list. Both Facebook and Twitter provides a seamless way for your audience to sign up or subscribe your email list, as a result of less friction and objections which increases your conversion rates.
Afterwards it is easier for you to gather the leads as both social media platforms allow for easier integration with your favorite CRM. This means you have more control over the leads; however you need to respect and/or abide to your privacy policy, not to share or sell these contact information.
The list below is some of the CRM solutions that can be used in both Facebook and Twitter:
 Infusionsoft
 MailChimp
 Driftrock
 Salesforce
 Marketo
 LoopFuse
 Silverpop
 Eloqua
 Sailthru
 Among other CRM solutions.

Also, both Facebook and Twitter makes it easier for you to set up your own integration, if at all some of the above CRM solution providers are not listed above. This can be done through their API.
Here is more on API on both platforms Twitters lead card API and Facebook lead ads API. In case you want to have a custom integration these links will guide you on how to setup everything on the respective social media platform.

8.Add subscribe check box on your comment section

On your blog you can add a subscribe check box next to your comment box to allow for your audience to subscribe- this essential and effective especially for those who haven’t subscribed to your email list.

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9.Running a contest

You can leverage Facebook, Twitter or generally social media to run a contest where you incorporate a photo or video and in order for your audience to join, they have to enter their name and email to participate.
Woobox is a social promotion tool you can use to run contests in social media. You can use the tool to create photo contests, video contests, coupons, quizzes and conduct polls among other things. All these situations provide you with an opportunity to grow your audience and email subscribers. You can use it to grow your audience and email subscribers on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Vine and Google+.

10.Address your audience in second-person

Addressing your audience in the second-person makes it natural and more personable for them to relate with your message. This is usually done by addressing your audience as “your.”
Second-person feels more personable and natural as the audience feels as if you’re addressing them as individual as opposed to addressing them as a mass audience. This compels them to perform the desired action you want them to take part in, as you have warmed them up to trust and be comfortable with you.

Time to implement…

It’s your turn to implement the above strategies and see the results as far as growing your email list are concerned.

I want nothing but success for you, as they say the money is in the list. If nurture and serve your list, it will reciprocate back to you. Growing an email list is an uphill battle but hopefully the above strategies will give you clarity on how to deploy it on your business.

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