5 Ways To Have A Strong Brand

Kim Barrett Brand & Brand Marketing 256 Comments

B

Any business or company strives for a strong brand. In fact, in many cases, most businesses or companies perceive their branding as strong, which in reality is not the case.

If you ask any top official of any firm whether they believe or think that they have a strong brand, chances are that they will confidently and enthusiastically respond with an “Yeah, our brand is damn strong!”

Just to get your head clear on what a strong brand is and should, as lack of this understanding may leave room for assumptions and ambiguity, thus businesses not having at least the bare minimum knowledge on what entails a brand and how best to position your business as a brand to remain unique and identifiable in your industry or market.

Daymon John, the branding genius and founder of FUBU. An author of Brand Within, Display of Power and recently, The Power of Broke, and one of the Sharks on the ABC television series, Shark Tank. In building FUBU to a global clothing brand, he leveraged a strong brand with a strong color and message the hit the market right at the core, and as a result, massive success.

Let’s set the record straight, can we? Okay!

First, strong brands are defined by two core elements; visibility and reputation. Visibility refers to the level of popularity or how ‘mainstream’ is your brand to your target market or audience. Reputation refers to what your business or firm is known for in relation to your target market or audience. For example, Kim Barrett is known for being a world expert in Facebook Marketing. When you mention Kim, he’s easily identified with or associated with Facebook Marketing. It’s as if he’s synonymous with Facebook Marketing. One cannot exist without the other.

Here are the five pointers on how to create strong brands

  1. Maintain congruency across the board

Be congruent in all your marketing effort. Business owners and entrepreneurs need to have their message congruent across all channels; in print and electronic media. Your brand has to be easily recognizable. Your target audience should easily interpret your brand and what it stands for; the products or services.

This is done by having a tagline, a vibrant color and a culture or energy behind your brand that is unique to it.

  1. Do not depend solely on the quality of your products or service as your brand strategy

The quality of your products or service speaks volume about your brand to your target audience. Your current customers or clients can substantiate the quality of your work by referring their friends to you. Unsolicited testimonials can work magic for your business, and result in growth. However, you should not solely rely on it as some sort of a brand strategy, as this is one of the most marketing mistake small business owners make. Hoping on your current clients or customer to support your business by referrals or requesting referrals from them is a recipe for disasters. Why? You ask, because this approach is not scalable, let alone being tracked and measured.

It is for this reason that the strength of a brand is based on visibility and reputation. A brand that is seen everywhere (visibility-advertising) and has an excellent reputation has the ability to scale its business operation significantly by communicating the right message to its targeted audience. The aftermath is more new clients or customers and client or customer retention, ultimately leading to increase in revenues.

  1. Brand differentiation: Your business must display a strong differentiator

Displaying a strong differentiator portrays a high-level of perceived value. In essence, your brand differentiation is your competitive advantage. Throughout the lifetime of your business or company, it is inevitable to evade changes. Changes are life’s natural rhythm. As such, marketplace is going to change and a business has to know how to keep its brand dynamic and relevant. A strong brand knows how to remain distinct and powerful over a long period of time.

You should embrace or think of differentiation as a continuous process-assessing your competitiveness in the marketplace and positing your business to win. The brand has to evolve as the business grows into different phases- an attribute of a strong brand.

  1. A logo as brand identification

A logo is a symbol that communicates a business or a firm’s unique identity to the target market or audience. It represents a business’s product or service to the market. The logo works with the brand name to tell the market what the business’s product or service is all about. Consumers, customers or clients are able to identify your business from another by the brand name and logo.

In essence, a logo is a visual representation of a brand to the market. Consumer and clients are able to communicate with your brand as a result of the brand name and the logo. The brand name and the logo are the DNA of your business to the outside world, making it easier for the target market or audience to recognize it when they encounter it.

It is important for a business to have a well-designed logo and brand name to make it stand out and easily memorable and recognizable by the market. A well-designed logo and brand name is an identification of your business to the outside world. It is your identity. It is how the outside world will interact with your business, product or service. Make it stand out. Make it outstanding.

logo

5. Brand promise

A brand is a complex living organism. A brand promise is one of the key components of a strong brand. When a customer or a client purchases your product or sign up for your service, he or she has been indoctrinated into the benefit and outcome. The indoctrination is largely due to the promise made by the brand name. However, a time these promises lead to presumptions and preconceived notions which may not deliver to the customer’s or client’s expectations, thus leading to disappointments.

It is crucial for business owners to effectively communicate their brand promise to their target market. You should keep in mind; your integrity is always at stake here. Make sure your product or service is able to meet or if possible exceed on your customers’ or clients’ expectation.

The brand should effectively communicate the expectation to its target market.

Your turn

Use these tips and strategies to launch your business into a strong brand that dominates the competition. A brand with a force to reckon with. It starts by mapping out at the core your market, their deepest desires, problems and challenges-a quality product or service that solves the problem. A brand strategy should incorporate a strong brand with high-quality product and service to annihilate the competition.

Positioning your business as the “go-to-person” to scratch that itch  should be at the forefront of your brand strategy. Strong brand awareness is mandatory to stay in front of your target audience eyes and mind. Apply these strategies and you’re on your way to building a strong brand that stands out in the marketplace.

Comments 256

  1. Pingback: completely free dating sites in usa

  2. Hey there! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  3. Nice post. I was checking continuously this blog and I’m impressed! Very helpful information specially the last part 🙂 I care for such information a lot. I was seeking this particular information for a long time. Thank you and good luck.

  4. Hello would you mind stating which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S My apologies for getting off-topic but I had to ask!

  5. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  6. Hello! This post could not be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this page to him. Fairly certain he will have a good read. Thank you for sharing!

  7. Hey there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back frequently!

  8. I am curious to find out what blog platform you’re utilizing? I’m having some small security problems with my latest blog and I would like to find something more risk-free. Do you have any recommendations?

  9. Hi just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.

  10. Hello colleagues, how is the whole thing, and what
    you wish for to say about this piece of writing, in my view
    its really amazing designed for me.

  11. Greate article. Keep posting such kind of information on your
    blog. Im really impressed by it.
    Hello there, You’ve done a fantastic job. I will definitely digg
    it and in my opinion recommend to my friends. I am confident they will be benefited from this site.

  12. What’s up everybody, here every person is sharing these kinds of
    know-how, therefore it’s fastidious to read this
    web site, and I used to pay a visit this webpage daily.

  13. Thanks , I’ve just been searching for info approximately this topic
    for ages and yours is the best I’ve came upon till
    now. But, what in regards to the conclusion? Are you certain about the supply?

  14. My brother recommended I may like this blog. He used to be entirely
    right. This put up actually made my day. You
    cann’t consider simply how a lot time I had spent for this info!
    Thanks!

  15. I really love your site.. Very nice colors & theme. Did you build this website yourself?
    Please reply back as I’m hoping to create my own personal website and want to know where you
    got this from or just what the theme is called. Many thanks!

  16. Pingback: gay black male dating

Leave a Reply

Your email address will not be published. Required fields are marked *