7 Ways Businesses Can Use Carousel Ads

Kim Barrett Facebook Marketing 286 Comments

 

Article 1 Copy

Are you a business owner?

Do you Facebook to sell physical products?

Do you want to showcase multiple products on a single ad format or unit?

In case you are wondering what Carousel Ads is? It’s a new ad format introduced by Facebook for businesses to showcase multiple products and links on a single ad unit or format. Carousel ads can be used in both mobile and desktop.

Carousel ads can show up to five clickable images and video in a user’s newsfeed. The product featured in this type of ad will have its own image, description and call-to-action (CTA).

In fact, carousel Ad Format has been widely embraced with most Advertisers, with many happy with the results they are getting from it. Most advertisers are experiencing 30-50% lower cost-per-conversion (CPC) and 20-30% lower cost-per-click in carousel link ads compared to the traditional single-image link ads.

Carousel ad format has had an increase in traction as a result of it being interactive and ability to capture the attention of users on newsfeed.

1. Highlight single or multiple products

This multiproduct ad format can be used to showcase a single product or multiple products. There is also a notion that carousel ads don’t work for single product, however, that’s not the case as Tieks by Gavrieli has proven. Tieks utilize use multiple-product layout to display their only product; women’s flat shoes.

Tieks highlights (see image below) its single product by creatively using a single slide for different segments of the single shoe or item. This creates curiosity among users to click on the next slide to explore what’s the whole product is all about.

tIEKS CAROUSEL
2. Share carousel ad format to share resources and articles

Carousel ad format are not only limited to selling products, but also services. Businesses are utilizing this ad type to elaborately explain how their services help potential customers or clients. Precision Nutrition is one such business that has successfully employed carousel ad to share three articles from their website intended for athletes on healthy eating.

The ad led to 50% lower cost per lead compared to the standard link ads, and 50%higher click-through rate compared to the standard link ads. The best part is that the ad was responsible for 6,000 new newsletter signups. Carousel format outperformed the standard link ad in every inconceivable way.

Precision Nutrition

3. Tell a story about your product

The carousel ad format is a perfect format for businesses to tell their stories in a more engaging and interactive way. Pura Vida Bracelets is an ecommerce website from Costa Rica that specializes in customized, handmade bracelets.

Pure Vida Bracelets creatively partnered with Sum Digital to create carousel link ads thatshowcase lifestyle photos of people on th beach together with Pure Vida’s colorful bracelets. In just two months of running carousel ads, the website witnessed orders increase by 4X.

Pure Vida Bracelets

4. Use stories to communicate and engage with your customers

A story adds a human touch to a brand making it easier for your customer to resonate and connect with your product or service on a much deeper level. Stories are one of the powerful and effective ways to indoctrinate your customers.

Project Repat used carousel link ad to sell old t-shirts turned into quilts. Basically, they share photos of their customers receiving and using quilts. The ad was a success as a result of customers sharing the photos with Project Repat once they saw that they could be featured in the ad.

Project Repart

5. Promote your product catalogue

The first thing to keep in mind is that carousel format was created to empower business owners to feature numerous products in a single ad format compared to the standard link ad.

This is far truer, especially in the ecommerce space where various online stores use carousel format to exhibit their product catalogues.

BAI, is a Taiwanese women fashion website that used carousel ad format to increase website traffic to their ecommerce store. They utilize product catalogue to showcase their clothes to target young women on Facebook. Sales and website visitors increased dramatically. Compared to single-image link ads, BAI saw three times increase in clicks, 10% cut down in cost per acquisitions and 30% decrease in cost per click.

BAI carousel ads

6. Show people how your product works

Showing people how to use your product can increase conversion and sales for your product. This is extremely important for new product(s) that require demonstration for potential consumers to get a better understanding of the value of the product.

It is in such cases that carousel ad format is highly effective, compared to the single-image ad link.
Tyme Hair specializes in two-in one curling iron and hair straightened. They used carousel link ad to show how to have perfect curls with their products in a step-by-step utilizing moving panel of their ads.

Tyme hair

7. Show people how your mobile app works

Carousel link ad is effective for illustrating to your potential customer on how to use various features of your mobile app, thus encouraging people to download it. You can use each panel of the carousel link ad to showcase different aspect of your mobile app, thus providing an in-app experience of your app before people are able to download it.

Your Turn

Businesses that utilize these seven methods with carousel ads will drive generally experience decrease in cost per acquisitions, and increase in high click-through rate (CTR) and conversions and sales. However, some of these methods or way will depend with the nature of your business. In overall, your business will benefit from increase in reach, engagement and decline in cost per acquisitions.

Comments 286

  1. Attractive section of content. I just stumbled upon your website and in accession capital to assert that I get actually enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and
    even I achievement you access consistently fast.

  2. Pingback: nz free dating sites

  3. I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

  4. Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and all. But think of if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with images and clips, this blog could certainly be one of the best in its field.

  5. Hey there are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding expertise to make your own blog? Any help would be really appreciated!

  6. At this time it sounds like BlogEngine is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?

  7. Great weblog here! Also your web site so much up fast! What web host are you using? Can I am getting your affiliate hyperlink to your host? I wish my web site loaded up as fast as yours lol.

  8. Great info and straight to the point. I am not sure if this is in fact the best place to ask but do you guys have any ideea where to hire some professional writers? Thank you 🙂

  9. Interesting blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your design.

  10. I just could not go away your website before suggesting that I extremely enjoyed the usual info a person provide to your visitors? Is going to be again regularly in order to investigate cross-check new posts.

  11. I’ve been surfing online greater than three hours as of late, yet I by no means found any fascinating article like yours. It¡¦s lovely value enough for me. In my view, if all site owners and bloggers made just right content as you probably did, the internet can be much more useful than ever before.

  12. Hey There. I found your blog using msn. This is a really well written article.

    I’ll make sure to bookmark it and come back to read more of your
    useful information. Thanks for the post. I’ll certainly return.

  13. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  14. I just wanted to make a word to appreciate you for the splendid tactics you are giving at this website. My time-consuming internet look up has now been rewarded with excellent suggestions to share with my visitors. I would point out that most of us readers are rather lucky to exist in a fantastic site with very many lovely individuals with valuable ideas. I feel pretty grateful to have used your site and look forward to tons of more brilliant moments reading here. Thanks a lot once more for everything.

  15. It is appropriate time to make some plans for the longer term and it is time to be happy. I have read this put up and if I may just I want to counsel you some interesting issues or advice. Perhaps you can write subsequent articles relating to this article. I wish to learn more issues about it!

  16. My partner and I absolutely love your blog and find nearly all of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content available for you? I wouldn’t mind composing a post or elaborating on many of the subjects you write related to here. Again, awesome weblog!

  17. My brother suggested I might like this web site. He was totally right. This post truly made my day. You cann’t imagine simply how much time I had spent for this information!

  18. Howdy would you mind stating which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having a tough time
    selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique.
    P.S My apologies for getting off-topic but I had to ask!

  19. I believe that is among the so much vital info for me. And i am satisfied reading your
    article. But should remark on few basic things,
    The site taste is ideal, the articles is actually nice : D.
    Good task, cheers

  20. Hi to every body, it’s my first pay a quick visit of this weblog; this
    blog includes remarkable and really good material in support of readers.

  21. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each
    time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service?
    Thank you!

  22. First of all I would like to say wonderful blog!
    I had a quick question in which I’d like to ask if
    you do not mind. I was interested to find out how you center yourself and clear your head prior to writing.
    I’ve had difficulty clearing my mind in getting my thoughts out
    there. I do enjoy writing but it just seems like the first 10 to 15 minutes are generally lost just trying to figure out how to begin. Any suggestions
    or tips? Kudos!

  23. Hey there! I know this is kinda off topic but I was wondering if
    you knew where I could locate a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having difficulty finding one?

    Thanks a lot!

  24. Greetings! I know this is somewhat off topic but I was wondering which blog platform are you using for this website?
    I’m getting tired of WordPress because I’ve had issues with
    hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a good platform.
    quest bars http://j.mp/3C2tkMR quest bars

  25. Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s challenging
    to get that “perfect balance” between user friendliness and
    visual appeal. I must say you’ve done a very good job with this.
    In addition, the blog loads extremely quick for me on Internet explorer.
    Excellent Blog! scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

  26. I was wondering if you ever considered changing the page layout of your
    website? Its very well written; I love what youve got to
    say. But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful lot of text
    for only having one or 2 pictures. Maybe you could space
    it out better? ps4 https://bitly.com/3z5HwTp ps4 games

  27. Pingback: gay dating online south africa

Leave a Reply

Your email address will not be published. Required fields are marked *