Marketing can get a bit a tricky sometimes and we know there are endless mistakes you can make if you are not paying attention to what you are doing. However, today we will only focus on two main marketing mistakes that are as common as every “entrepreneur” claiming they can teach you how to make $100,000 in one day in their 10-second YouTube ad video! So without further ado, here are the two biggest marketing you should avoid at all costs!
Sometimes people don’t really know what they are marketing, it’s as simple as that. They don’t make an offer or drive people to an effective offer, they simply put up a nice Instagram or Facebook post which only contains a picture of the product or service but doesn’t really reflect an offer. This is usually the result of a little thing called information bias. Information bias is basically when you expect all of your target audience to know everything you know about your product or service, which isn’t the case 99.999999999 % of the time.
So how can you combat or protect yourself from this mistake?
Firstly, we suggest you have a good solid offer that is able to deliver value to your customers. This offer should also take the shape of a solution to your customers’ problems. Once you have a good offer, you have to ensure that the majority of your online posts have a clear and concise call-to-action. A clear call-to-action will provide valuable guidance to your niche and will lead them right to your offer.
Sometimes people don’t know who they are marketing to. This is because sometimes people may choose to focus on the broad idea of their target audience instead of narrowing it down. You have to really refine your target audience and consequently, determine your Niche. Once you the type of person that belongs in your Niche, your marketing message becomes way more effective and you can generate more leads that are more intrigued and more ready to take action. For example, if you have a wedding planning business, your target audience could be considered engaged couples but an engaged couple that’s getting married next week wouldn’t really be your ideal customer. In this scenario, your ideal niche would be engaged couples that are getting married in at least two-three months time. One way you can reach your niche is through tailored copy, clearly addressing the needs of your niche through your copy will set you worlds apart from the competition when it comes to generating leads.
If you feel like you are making either one of these two mistakes and you are looking for a bit of help then don’t hesitate to message us, we are always happy to help. 🙂