If you’re just getting started with Facebook advertising, then AdEspresso should be your first tool of choice. AdEspresso is an online platform that allows you to quickly create and analyze Facebook ad campaigns. Typically, advertisers can save up to 70% of the manual input for building a Facebook campaign and increase their performance up to 40%.
Yes, you could use Power Editor, which is far better than the standard Ads Manager. But, what if you could test hundreds of ads within minutes instead of hours or skyrocket your targeting by overlaying multiple interests (“people who like “tacos” AND “baseball”)? These options are all available inside AdEspresso. There are other 3rd party tools available, but they are bulkier and more complex and the learning curve is much higher. When you’re just starting out, all you need a simple, reliable tool that you can use to manage your Facebook ads. You can create your first campaign within minutes and run literally hundreds of ads, split-testing everything and make better optimization decisions.
The Easiest Way To Optimize Your Facebook Ads
Say goodbye to messy Excel sheets and cluttered dashboards that only make your Facebook campaigns that much harder to track and optimize. AdEspresso allows you to quickly setup campaigns, so you can focus on key metrics and identify top performing and save time and money by weeding out low converting ads.
Once your campaigns are setup, you can monitor them using simple yet powerful analytics and optimize them manually or automatically. AdEspresso provides easy to understand reports of which ads and audiences are more effective so you can pause the under-performing ads.
Automation is another core feature that allows users to create rules using an “if this then that” process. For example, you may want to pause the ads that are getting a CPC higher than a specific value or increase your bid on those that are getting a high CTR.
Free 14-day Drive Test
AdEspresso offers a 14-day free trial so you get a chance to see how it works before you commit to a payment plan. Prices start from $49 and go to $149 and $299 depending on Facebook Ads spending, number of accounts, etc. If you stop using it, you can still access your ads inside the Facebook Ads Manager.
Another great benefit is the AdEspresso Academy, a priceless learning hub discussing Facebook best practices in a variety of formats from articles, webinars and e-books.
Plus, you can browse the Facebook Ads Gallery and find inspiration from successful completed campaigns. You can search for specific keywords, ad placements (mobile, desktop, newsfeed, right-side), niches and campaign objectives.
Hopefully, by now you can see the benefits of managing your Facebook ads with AdEspresso. You should be spending more time creating products, services and sales funnels and use automation tools like AdEspresso to handle the grunt work that come with building campaigns with hundreds of ads, split-testing and scaling.
Start your 14-day free trial today and let AdEspresso taker your Facebook ads to the next level!