If you’re looking to grow you online business, one of the best ways you can do is start attracting more leads into your funnel and build a reliable system to help you stay in touch with customers. And since almost everyone on earth has an email address, it makes sense to reach out to your guys via email.
Here are four ways to start building your email list today and reap the benefits of marketing to a warm list for pennies on the dollar:
- Catchy Freebies
Everybody loves getting something for free. Give your visitors a gift in exchange for their contact information. But don’t just give them fluff. Pack your offer with real value, whether it’s a PDF report, 7-day e-mail course, video tutorial, etc. Give them a good enough reason to the “What’s in it for me?” question and they will act.
Think about what makes you give out your email address – what is it that draws your attention? A controversial title, an outrageous promise right from the start, an ugly picture? The good old-fashioned common sense is good, but it won’t shake your readers unless it’s something that truly stands out from the rest of the spammy emails they get every day.
People want to feel special and important. Make your readers feel like they’re joining an exclusive fraternity where they’ll get the best deals ever. Give them something they won’t be able to find anywhere else. And let them know that.
Lure them with private access to…
- exclusive webinars
- opportunities to buy products before the rest of the world
- special deals or promo codes
Here is an opt-in form example from the GoodLifeProject:
Keep reminding them how lucky they are to be members of your club and get the best deals before everyone else does. There is nothing better for growing your email list than stroking people’s egos and building some anticipation.
With so many zillions of email lists everywhere, you really need to put in the effort to give people a serious reason to keep an eye on messages from you. Don’t just send them a link via email with your latest blog post. Everyone does that. Instead create mini-series – whether it’s a podcast, videos, infographics, text – and make that content exclusive to your email subscribers.
When you’re sick, what do you do? You take an aspirin. You don’t take a multivitamin, right? You go right to the aspirin. The same way you should think about your newsletter. Make it vital. Give people real value that solve real issues in real time.
Take a look at Marie Forleo’s opt-in form below:
To make it happen, find out what your guys are dealing with on a daily basis in their business or life. What’s their stringent problem? How can you help? Who can you refer them to? Ask them questions, send polls and quizzes, do what’s necessary to learn more about your readers because the more targeted your emails are, the more money you will make. The easier your solution is to implement, the more people will want to stick around and learn from you.
No matter how annoying some people think pop-ups are, they are extremely effective in getting more people to sign up to your mailing list. Always ask for the sale, for the conversion, for the call to action. Don’t be soft, have a fight.
Instead of saying something like, “Would you like to subscribe to my email list?”, go direct and urge people to take action with “Enter your email below to get the ultimate on doubling your site traffic in 30 days”. Now this is powerful!
When you give people a strong calls to action, they feel more secure about doing what you ask them to do because you convey authority and trust. It helps people believe that you know what you’re doing.
Because your goal is to build your email list, you want to make it dead simple for people to subscribe. Put a compelling opt-in form on each page of your website and clearly state what’s in it for people to subscribe.
Make it as easy as possible and make sure people won’t miss the sign-up section. You can place the opt-in form in various spots on your website, as seen on SocialTriggers.com:
On the first page, above the fold:
Right below the fold, on the right side:
At the bottom of your “About” page:
Bottom line: always try to place your opt-in form in the places where readers’ eyes would go first. And remember… nurturing your relationships with your subscribers is the single most important part of your online business. Once they become loyal to you, you can market to them over and over again, without needing to pay fro traffic anymore.