Four Key Updates In The New Facebook Ads Manager

Kim Barrett Build 917 Comments

Four Key Updates In The New Facebook Ads Manager

A few days ago, Facebook announced significant changes to the Ads Manager and the Power Editor, in an attempt to simplify the advertising process. The major improvements to the ad interface are great news for advertisers who can create, optimize and monitor their campaigns easier than ever before.

The simplified dashboards and new functions will make life easier for millions of advertisers worldwide who will get better results with less friction on each campaign.

Here are the four key changes you should know about:

  1. Front Page Custom Ad Reports

The interface of Ads Manager becomes more effective with the inclusion of ad metrics. The new improvements will bring the ad metrics within the same interface where ads are being crunched and monitored.

Being able to see instantly what is working in terms of gender, age and ad placement – without needing to split these elements within multiple campaigns – is a huge relief for advertisers.

fb1

  1. New Reporting Capabilities

The “Manage Ads” tab inside the Ads Manager shows the account’s amount spent over the previous week. Now, you can drill down into a campaign, ad sets or single ad units and see a graph with the performance, audience and results.

fb2

*Sourced from jonloomer.com

Advertisers can select the date range as well as performance data, based on ad objectives, metrics, delivery status and more. The best thing about this update is that it allows is advertisers to automatically save & send reports at specific intervals, instead of needing to handle the reports manually.

  1. Bulk Ads Editing

The Ads Manager interface also gets the much awaited Power Editor-type features of bulk editing. Advertisers can create and manage multiple ads at the same time, expediting the creation and editing time.

Bulk editing includes changing the targeting or budget of multiple ads simultaneously. Also, the “Create similar” feature allows advertisers to easily duplicate ad, ad sets or campaigns.

  1. Power Editor Makeover

Besides the Ads Manager facelift, the Power Editor gets a browser plug-in developed by Facebook (for agencies) that helps advertisers to manage and bulk-edit their ads.

The updated version of the plug-in includes a bigger and more efficient dashboard for ad creation, as well as an upgrade to the advanced search and bulk editing function, which makes it easier to handle existing ads and create new ones.

Summing Up

These updates will allow advertisers to quickly dive into the main campaign details right from the Reports layout and access ad metrics that are most relevant to their key performance indicators.

If you run Facebook ad campaigns, the new improvements will help you test variables properly and a lot easier. If you have waited on the sidelines, now it’s the time to get started rolling out some Facebook ads for your business.

Regardless the size of your advertising budget, testing your market with Facebook ads has never been more accessible. Now you can test and optimize at a deeper level, split test and find the right mix of ad copy, image and headline for each specific segment on your niche.

What are your thoughts so far on the new Facebook updates? We’d love to hear from you, so leave a comment below.

Comments 917

  233. Danke für Die Guten Beitrag. Ich sind schon studieren dieses Thema für irgendwann . Die Waren und Besonderheiten Sie angeben, ich war nicht bewusst. Ich werden folgend Ihre Weblog jetzt und hoffentlich Sie werden weit mehr Gefühle und Einsichten.

    Reply

  281. Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for novice blog writers? I’d definitely appreciate it.

    Reply

  309. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for novice blog writers? I’d genuinely appreciate it.

    Reply

  324. Fantastic blog! Do you have any tips for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any tips? Thank you!

    Reply

  331. It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Chat soon!

    Reply

  340. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

    Reply

  354. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

    Reply

  357. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

    Reply

  375. Hey! Someone in my Facebook group shared this website with us so I came to look it over. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Exceptional blog and excellent style and design.

    Reply

  383. Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

    Reply

  384. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

    Reply

  389. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

    Reply

  390. Very nice post. I simply stumbled upon your weblog and wanted to say that I’ve really loved surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I’m hoping you write again very soon!|

    Reply

  391. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

    Reply

  392. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

    Reply

  393. Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

    Reply

  395. Hey! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.|

    Reply

  398. I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this increase.|

    Reply

  400. Exceptional post however , I was wondering if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Thank you!

    Reply

  405. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

    Reply

  407. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care

    Reply

  428. I have to show appreciation to the writer for rescuing me from this type of matter. Just after checking through the internet and getting methods which are not beneficial, I figured my entire life was well over. Existing without the presence of answers to the difficulties you have sorted out by way of your guide is a serious case, and the kind which could have adversely affected my career if I hadn’t discovered your blog. Your own capability and kindness in dealing with the whole thing was helpful. I’m not sure what I would have done if I had not discovered such a thing like this. I am able to at this moment look forward to my future. Thanks for your time so much for this reliable and result oriented help. I won’t hesitate to endorse your site to anyone who should have guide about this subject.

    Reply

  431. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

    Reply