How To Leverage Hashtags To Grow Your Instagram Audience

Kim Barrett Instagram Marketing 213 Comments

 

Article 5

Do you want to grow your reach on Instagram?

Do you want more people to engage with your content on Instagram?

Are you fully taking advantage of Instagram hashtags?

Using hashtags correctly make it easier for your instagrammers to look for your instagram posts or content resulting in growing your reach.

Why should I care about using Hashtags on Instagram?

Instagram is a powerful photo and video sharing social network with over 400 million active users. On average 80 million photos are posted on a daily basis, generating well over 3.5 billion in the process. This proves that Instagram is a behemoth platform thus should add to your marketing mix.

How can a business owner or a brand tap into 3.5 billion daily likes? leveraging hashtags. Hashtags are the virtual currency powering Instagram content. As such they should be part of Instagram marketing arsenal.

To increase the number of followers organically, hashtags are must have necessity. Hashtags allows you to expand the reach of your audience, thus resulting in an increase in your reach.

To effectively use hashtags you can conduct a market research for your market or niche and connect with people whom you share specific interests. This will enable you to organically target your audience; attracting the right audience for your product or service.

Now that you have a clear grasp of the importance of hashtags and how they should be part of marketing strategy on Instagram, here is how you can effectively utilize them for your brand or business.

1.Leverage popular or trending hashtags
Using trending hashtags is a sure-way of developing awareness and presence for your business or brand. There are tons of trending hashtags you can utilize.

Here is a just a couple of popular trends:

#me: This hashtag has been used by more than 290 million posts.
@askaaronlee leveraged #me for his new headshot.
#me

2.Utilize popular themed hashtags

To spruce up some fun into your marketing, themes can also be part of the equation. You can utilize trending themed hashtags for your instagram posts.

#happy: you can use this hashtag to tag happy moments for your company or brand. This hashtag may only consist of happy moment themes to fire up your followers.

#fun: This hashtag can be used to capture fun moments such as a company’s team building event, celebrating anniversary for your business etc.
You can see how @mo danielle used the #fun hashtage for her image below.
mo-daniele

3.Sharing hashtags with inspirational quote
Using inspirational quotes are a great method for getting interaction and engagement for your visual content. Inspirational quotes works well on Instagram. You can use image tools such as Canva to create high-quality inspirational quote images to share with your community. Here below are some of the hashtags you can use for your inspirational quotes.
#quoteoftheday: You can use this inspirational hashtag alongside your quote posts. The best way to go about it is to create an editorial calendar incorporated with your plan for inspirational quotes to share out through the week leveraging this hashtag.
#instaquote

: This hashtag can be used along your inspirational quote. Moreover, you can you can boost your client engagement by tagging posts and sharing interesting posts with other users.

4. Communicating with your audience on what you are doing NOW

This can be a clever way of making your Instragram account fresh and motivating to other users. Engaging with your audience in real-time is a cool way to keep you in front of your audience, thus creating a deeper intimacy between your brand, product or service with them. In addition, it’s a great way to balance fun and business which further solidifies your following on this social channel.

Some of the Instagram accounts that have used this principle successfully include:
#amreading: This hashtag is all about sharing an interesting book.

#amwriting: This is an interesting hashtag for authors or blogpost writers. It helps build enthusiasm for your next writing.
amwriting

5. Drive Traffic to your website or blog

Hashtags are effective way of driving traffic to your website or blog. For instance, you can a hashtag to promote a new blogpost or communicate to your instagram audience that you’re working on a new blogpost.

#blogging: You can take a snap of the content you are writing about or even a keyboard. This is a great way for sharing what you’re writing on in a particular moment.

blogging

Comments 213

  1. Pingback: best free dating sites uk 2012

  2. Hi there! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  3. Hey! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be book-marking and checking back often!

  4. Attractive section of content. I just stumbled upon your site and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently quickly.

  5. An impressive share! I’ve just forwarded this onto a colleague who was doing a little research on this. And he actually ordered me dinner due to the fact that I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to discuss this topic here on your web page.

  6. Heya! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the outstanding work!

  7. This is really attention-grabbing, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your fantastic post. Also, I’ve shared your website in my social networks

  8. Hey! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be book-marking and checking back often!

  9. Hello there, just became aware of your blog through Google, and found that it is truly informative. I’m going to watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  10. Woah! I’m really enjoying the template/theme of this site. It’s simple, yet effective. A lot of times it’s hard to get that «perfect balance» between superb usability and visual appeal. I must say you’ve done a very good job with this. Additionally, the blog loads very fast for me on Internet explorer.

  11. This post was amazing i actually read your blog fairly often, and you’re consistently coming out with pretty great stuff. I shared this on my facebook, and my followers really liked it. I really admire the great work

  12. Hey there! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  13. I absolutely love your blog.. Very nice colors & theme. Did you create this web site yourself? Please reply back as I’m trying to create my own blog and would like to learn where you got this from or just what the theme is named. Thank you!

  14. Hiya, I am really glad I’ve found this info. Nowadays bloggers publish just about gossips and internet and this is really irritating. A good web site with exciting content, this is what I need. Thanks for keeping this web-site, I’ll be visiting it. Do you do newsletters? Cant find it.

  15. Thank you for some other informative site. The place else may just I get that kind of info written in such a perfect manner? I have a undertaking that I’m just now running on, and I’ve been on the glance out for such info.

  16. Cool blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your theme. Many thanks

  17. Pingback: keto flan

  18. My brother suggested I might like this blog. He was totally right.
    This post actually made my day. You can not imagine
    simply how much time I had spent for this info!
    Thanks!

  19. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you’re going
    to a famous blogger if you are not already 😉 Cheers!

  20. Having read this I thought it was really enlightening.
    I appreciate you spending some time and effort to put this article together.
    I once again find myself spending a significant amount of time both reading and posting comments.

    But so what, it was still worth it!

  21. Excellent post. I was checking continuously this blog and I am impressed!
    Very useful information specifically the closing phase 🙂 I take care of such info a lot.
    I used to be looking for this particular information for a very lengthy time.
    Thank you and good luck.

  22. Undeniably believe that which you stated. Your
    favorite justification appeared to be on the net the easiest thing to be
    aware of. I say to you, I definitely get annoyed while people
    think about worries that they just don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people could take a signal.
    Will likely be back to get more. Thanks

  23. Hello there! This is kind of off topic but I need some help from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure
    things out pretty fast. I’m thinking about setting up
    my own but I’m not sure where to start. Do you have any points or suggestions?
    With thanks quest bars http://j.mp/3jZgEA2 quest bars

  24. First off I would like to say superb blog! I had a quick question that
    I’d like to ask if you don’t mind. I was interested to find out how you center yourself
    and clear your head before writing. I’ve had a difficult time clearing my thoughts in getting my thoughts out.
    I truly do take pleasure in writing but it just seems like the
    first 10 to 15 minutes are lost just trying to figure out how to begin.
    Any suggestions or tips? Cheers! scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

  25. Have you ever thought about publishing an ebook or guest authoring on other sites?
    I have a blog centered on the same information you discuss and would really like to
    have you share some stories/information. I know my viewers
    would value your work. If you’re even remotely interested, feel free to send me an e-mail.
    ps4 games https://tinyurl.com/45xtc52b ps4

  26. Pingback: gay dating online free

Leave a Reply

Your email address will not be published. Required fields are marked *