How To Promote Your Shopify E-Commerce Store Using Facebook
Facebook is a brilliant marketing tool that provides targeting capabilities never before made available to marketers. You can access multi-data-point contextual targeting and reach people who match your exact customer avatar.
You can reach users who are between a certain age, are a certain gender, have certain interests and are connected to certain pages, books, celebrities and the list goes on. The amount of data you can access inside of Facebook is mind-boggling. So there is no better time to start an ecommerce business than today.
In this post, I will show you how you can promote your Shopify store using Facebook:
Step 1: Create a Facebook Fan Page.
Just got to Facebook.com/pages/create and you should have a Facebook Fan page within minutes. You will promote your offers with posts and links to products, paid ads and stories about your business and your industry. The goal is to create a strong relationship with your fans, which is going to pay huge dividends in the future.
Step 2: Setup a Shopify Account.
Next, go to Shopify.com and open an account (14-day free trial). Or, you can simply choose to sell your products right from your Facebook page (without having to build an actual store).
Click here to create a Shopify store directly through Facebook. It only costs $9 / month and you get 1GB cloud storage, unlimited products to showcase and pay a small fee per each purchase.
Here is an example of a Shopify store on Facebook:
Step 3: Start Building Your Email List.
Most e-commerce store owners aim at getting customers to their site and having them buy as quickly as possible. But your focus should not be on selling potential customers, but building a long-term relationship with them and turning them into repeat buyers.
That’s why you need to start building your email list, to start sending them future messages. Would you rather sell 1% of the visitors that come to your Shopify store or collect the data of 20% of the visitors? Those subscribers can turn into future sales and brand advocates for your business.
So, you can both sell through Facebook and encourage your fans to join your mailing list and then be able to build and nurture a long-term relationship with them. Click here to learn how to capture leads directly from Facebook.
Here is how Johnny Cupcakes is using this feature:
Step 4: Giveaways, Contests and Discounts
Studies have shown that 42% of people who “like” a brand on Facebook do so hoping to get a coupon or a discount. People love getting a good deal, so make them feel special with weekly giveaways, contests and deals. This is a great way to engage your fans and have them spread your page to their timelines.
Step 5: Run Paid Ads.
Paid traffic to your offers is always a safe bet, because it’s measurable and scalable. Facebook has become extremely easy (and effective) to use and you can choose from various campaign goals: such as Clicks to Website, Website Conversions and Offer Claims.
Selling directly on Facebook is totally doable and can be a lot of fun! I hope this post has opened your eyes to what’s possible and I would love to hear your stories, challenges and questions in the comments section below.