Facebook has turned into a mammoth website over the years, groups, pages, likes, friends, competitions, ads, events – it’s hard to know where to even begin.
- No matter how hard you try, your Facebook page does not give you what you want: more sales and more happy customers.
- No matter how interesting your posts are, people simply don’t react.
I’m going to help you turn that around by shining light on the 3 commonly held ideas about Facebook that aren’t accurate:
- “If you build a Facebook Page, potential customers will ‘like’ it and magically become profit in your pocket.”
It’s true that having a Facebook page is a necessity when it comes to having a business, but just having a page and then forgetting about it isn’t going to get you new customers. Like other marketing efforts for your business, your Facebook presence needs upkeep.
People in general have short attention spans when they are browsing the web. A fan who is scrolling down their Facebook newsfeed, they may only see what you wrote in the fleeting span of several flicks of a hummingbird’s wings.
Just think about how you use Facebook. What do you give more than a passing glance at? Most users on Facebook are looking for something interesting, valuable or recommended by a friend.
Some people will “like” a business page because they like the business, but many more will interact with your page only if you are providing something valuable that they feel is a good exchange of the minute they spent reading your post while waiting for their subway lunchtime.
Are all your posts on your business page about things you are doing? Why should the people seeing those posts care about it? How can you enhance their day with your post? Will they laugh or smile when they see it?
So before sending out your next post, ask yourself:
- Why are you sharing this post?
- What are you trying to achieve?
- Who is your audience?
- What do you want them to do?
- How will you know if it’s working?
- “I don’t need to publish anything with an opinion, just the facts, news, link or corporate vision.”
If, instead of speaking your mind on various topics, you find yourself sending out links to other people’s content or industry news, without adding your angle or comment, what does this tell your potential customer base?
It says you’re good at spreading news, but the magic of social media is found in your opinion. As the business owner, potential customers want to hear what you have to say and what you stand for.
The next time you share something with your fans, think about adding your spin on it, even if it’s just one sentence or a simple question, like “Has this ever happened to you?” This will also encourage engagement.
- “I don’t need a plan to use Facebook.”
Why are you really on Facebook? I imagine you want more customers, but how is Facebook going to get you there?
Will Facebook help you…
- build your email list?
- drive traffic to your site?
- directly sell more products or services?
- increase event registrations?
- connect with joint venture partners?
- establish yourself as an expert in your niche?
- improve customer service?
You need a plan. If you want to see some results, you need to start creating a strategy to clearly address your goals. At the end of the day, this is not about being good at Facebook. It’s about being good at growing your business with Facebook.