Twitter Marketing Guide

Kim Barrett Twitter Marketing 3350 Comments

Think of your Twitter posts as digital breadcrumbs that attract people down a path toward a much more consistent piece of content like a video, in-depth article, free download, etc.

Here are four power tips to keep you on top of the Twitter game:

  1. Create Tweetables That Spread Your Content

Tweetables are short and succinct block of text embedded in a piece of content that can be easily shared via Twitter. They are usually quotes, ideas and bits of inspiration worth sharing that can virtually spread like wildfire. And when followers share your tweetables, they share your ideas and send traffic back to your site.

Create your tweetables in four easy steps:

  • Go to
  • Craft your tweet and shorten your link using
  • Once your copy is ready, click the “Generate New Link” button to create a custom link.
  • Copy the link from the “Embed Code” field and hyperlink the text you want shared.

Here is an example, from

twitter pics

You can also place your tweetable right under your blog post image. Studies show that up to 50% as many people read image captions as body text, so you can increase the number of times your tweetable is shared by placing your “Click to Tweet” call to action right under your image.

After you’ve created your link, choose an image from the link view page. Now simply paste the link on a web page or email and your clickable image should appear:

twitter pics 1.1

By adding tweetables to your blog posts, you are offering readers a different way (and an extra reason) to share your content. Since they include a clear call to action (e.g. “Tweet this”), tweetables stand out from other typical social sharing buttons or CTAs.

Because tweetables have value in themselves (they are worthy ideas or bits of wisdom), people are more eager to share them, even if they don’t have time to read the whole piece of content.

  1. Create Awesome Visuals

Even though you can only squeeze 140 characters into a tweet, there’s a lot you can do to make it stand out among all the other tweets in people’s Twitter feeds. For example, use photos, videos or Vines to attract more eyeballs to your content.

For the best appearance in the feed, use landscape-oriented rectangular images.

Try incorporating an image into every 3 to 4 tweets – it helps boost engagement, conversions and click-through rates. Remember, people are easily entertained with nice graphics, quotes, stat numbers and virtually any valuable bit of information that’s short and neatly presented.

  1. Keep Track Of Your Tweets

Here are three tools you can use to keep track of your Twitter updates:

  • Bitly – This service creates short tracking URLs and helps you measure the clicks and leads each tweet generates.
  • Tweetdeck – Download it directly to your desktop or smartphone and start monitoring your newsfeed, notifications and messages. You can easily create and manage your lists and craft your tweets. The downsize is that you don’t get any stats & reports, so if you’re looking to analyze your activity, then you’ll need to use a reporting tool like Followerwonk or

twitter pics 1.2.pngImage source

  • Followerwonk – This tool is of great help to really get to know your potential audience. You can dig data like where your users are located, what time they are most active on Twitter, when tweets are retweeted, etc. Check out this video tutorial explaining how it works.
  1. Joggle Between Direct And Indirect Content

Remember, people don’t like to be sold, so you need to find a balance between direct (links to a landing page with a contact form and a downloadable offer) and indirect (retweets, @replies, blog posts, photos, Vines, etc.) content.

It’s really important to get your followers to notice and interact with your tweets. That’s why balancing direct and indirect content is so important. You need eyeballs to get clicks, which leads to more leads! J

The gold 80-20 Rule can be applied to Twitter, too: ideally you should have 80% of your tweets offering great content your audience will enjoy and the other 20% should have a more salesy approach.

  1. Sponsored Tweets

If you wan to scale your advertising, then you can use Twitter ads. These sponsored tweets are an easy way to bring your content in front of a lot more people. In fact, your sponsored tweets will appear to those who follow those who follow you, which is particularly useful if you’re looking to collect more leads.

Promoted Tweets work like normal tweets: you still have the 140-character limit and the only difference is that now you can target people based on their interests, keywords, location, device and their followers.

twitter pics 1.3.png.jpgImage source

There are two types of promoted tweets:

  • Tweets that show up in people’s feed, regardless if they follow you or not.
  • Tweets that appear in the search results.

Tests have shown that promoted tweets that appear in the search results are much more successful than promoted tweets that appear in the feed. This is because they are directly linked to what the person is trying to find.

Also, adding an image to your sponsored tweets can increase conversions significantly. The reason is because an image gives people an idea of what they can expect to find once they click on the link connected to the photo. So they are more interested about what they’re about to discover and more inclined to convert into leads.

The setup process is fairly simple and once you are through with your settings, put in your daily budget and let it go live. Now, all you need to do is pay attention to the stats and continue to refine your ads for improved results. To learn more about sponsored tweets, you can visit their support page.

 Summing Up

Using Twitter to grow your business has never been easier. Use at least 3-4 hashtags per tweet as they’ve been proven to get twice the attention and engagement.

Visually appealing content like a photo or video also makes your tweets more noticeable. As with any other form of marketing, you need to know your audience before starting your ad campaign. So make sure you have everything mapped out so you can reap the benefits of Twitter marketing.

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