Are you a business owner?
Do you use Facebook to reach your potential customers?
If you’re a small business owner, an affiliate marketer or simply an advertiser who leverages Facebook to sell his or her products and services, then you’ve to pay close attention to the recent changes to Facebook Ads Manager.
In this article, we’ll cover the latest changes to Facebook Ads Manager and how to be adapting to these changes.
Clear understanding of Facebook’s Ads Campaign Structure
Before we dive into the meats, let’s first understand the structure of Facebook Ad Campaign. At the Campaign level is where you identify your core objective. The objectives can either be promoting your Facebook Page, Installing an app, driving traffic to your website and more. The Ad Set is where you set targeting, budgeting and scheduling of your Facebook Ads. The Ad level is where you upload your images and texts or ad copy for your ads. Generally, the major changes to the Ads Manager section are mainly cosmetic or the appearance, and are more conspicuous when you run reports. Below is a list of the key changes made in the Facebook Ads Manager.
- The main navigation has been moved to the top of the page from the left sidebar.
- Under the “Spreadsheet” symbol is where you will find Facebook’s Saved Reports, which is located right under the top menu. The campaign statistics are accessible in the Campaigns, Ad Sets and Ads levels. You can modify the columns to access any new reports by drilling down to each level (Adsets, Ads) to see them.
- At the top is the main navigation is where you can change Ad Accounts by clicking the drop-down menu.
- Rather than the traditional text listing, the bar graph shows statistics of ad spend for the previous 7 days.
- You can chose which level (Campaign, Ad Set or Ad) you want to see from the spend area by clicking on the drop-down menu. In addition, you can also set the default view of the columns you want to see.
- Under the tools sections you will find an image library.
- Conversion Tracking, Audience Insights and Audiences can be found under the Tools sections by clicking the drop-down menu.
- The viewing of the Campaign, Ad Set and Ad is a little bit different. For the Ad Sets and Ads, the preview and the edit feature appears on the right side.
- When you hop into the Campaigns various delivery information are shown by the new graphs.
The places where the major changes have been made in the Facebook ads is elaborated in detail below.
#1: Navigating the Facebook Ads Manager
In terms of navigation, the choices that used to be positioned on the left sidebar are now positioned at the top. You’ll also see a couple of options under the Tools drop-down menu.
Using the icon that resembles a spreadsheet right below the main navigation will guide you in accessing previously saved reports. If you’re an admin of multiple Facebook ads account, next to the spreadsheet icon is the Switch Accounts drop-down.
The visual representation of your daily ad spends from the previous 7 days can seen below the saved reports.
Your Campaigns by default are located below the Ad Spend area. Under the “All Campaigns” drop-down menu, you can switch to either view your Ad Set or Ad.
#2: Changes in viewing Ad Sets and Ad Results
The major changes in Facebook ads is how you view Ad or Ad Set in relation to clicks, clock-through rate (CTR),costs, etc. the report can now be viewed categorically at each level; Campaign, Ad Set, and Ad. To view a particular data of interest, you’ll need to customize the columns.
To view individual campaign, you’ll need to drill down into each ad sets or ads below each individual campaign. Once inside the campaigns, you can hover with your mouse to various spots in the graph or simply customize your columns to suit the information and results of interest.
The performance level is Facebook’s default view, but you can customize what you would like to view from the drop-down menu. In addition, you can also customize the columns and set any group of columns as your default view for your Facebook ad account.
Select “Customize Columns” to customize your column view. Then the columns you want in your default view (You can add “Cost of Website Actions” and “Website Actions” when running an ad with a conversion pixel).
Save that column preset with a custom name.
Going forward set the “column preset” in default.
#3: Editing Campaigns, Ad Sets and Ads
How you review or edit your campaigns, ad sets, and ads is a little different in the new Facebook Ads Manager.
Click the pencil to edit or review ads.
In the new Facebook Ads Manager, you can do bulk editing under one campaign.
Note that, to change different aspects of your campaign, you need to access the right level. For example, to change scheduling of an ad, go to the Ad Set level.
To change the text or an image of an ad, go to the specific ad that you intend to edit.
To view the preview of your ad or edit the ads click the blue links in the reports and drill down to the campaign.
#4: How To Find Facebook Ad Tools
When you click the “Tools” drop-down menu, you can see the Audiences (also known as Custom Audiences), Conversion Tracking, Audience Insights, an App Ads Helper, Pages, access to Advertiser Support and the new Image Library.
Most of the people are not aware that right from your Ads Manager, you can create and access all of your custom audiences (website retargeting audiences, lookalike audiences, and email uploads). To access and create these audiences you don’t need to use Power Editor.
Conversion Tracking is a tool used to set up custom pixels to track specific actions on your website such as sales, retargeting traffic and email opt-ins. However, this will be changing to a single pixel system in the future, which is being rolled out currently.
All of the ads you have uploaded can be found at the Image Library. The Image Library makes it easier for you to upload images which you may intend to use later.
#5: Creating Facebook Ads
Despite the major changes, the Facebook Ad creation process still remains the same. To create an ad, click the green button labeled “Create Ad” in the upper-right corner of the Ads Manager.
Inside the Ads Manager, the ads are created underneath Campaigns and Ad Sets. All of the ads created inside Ads Manager will fall the Campaign and Ad Sets Levels.
#6: Setting up Filters
When you’re viewing your data for your ads, you must watch out for how the filters are set. On default, the filters are set up for the last 30 days of data, but you may want to change them. You can customize the data range or set up a preset such as “Last 7 days.”
You can use the filter option, to search for a specific campaign or simply filter your campaigns to the more recent ones.
To find a campaign by name, select “Create New Filter.”