Brand Identity vs. Brand Image: Are yours MATCHING UP?

devadmin Brand & Brand Marketing, Your Social Voice Blog 1530 Comments

At first glance, Brand Identity and Brand Image may sound like the same thing but we can assure you they are not. ­čśë

Brand Identity simply refers to how you try to position your brand. Brand Identity pretty much encompasses what you say about your brand, the way you present it and the core beliefs of your brand. This means that the approach you take to your positioning will have a strong influence in shaping your brand identity.

Brand Image is pretty much the other side of the coin in the sense that you donÔÇÖt have nearly as much control over your Brand Image as you have over your Brand Identity. This is because your Brand Image is determined by your target audience, it is the result of how they perceive your positioning.

Even though these are different concepts, when your brand identity does not match or doesnÔÇÖt even come close to your brand image, guaranteed problems with your target audience are heading your way. For example, a hotel that is trying to position itself  as a luxury accommodation provider is most likely to aim for this positioning by charging their guests an absurd amount of money. However, if the hotelÔÇÖs rooms, amenities, location, staff and customer service do not match the image portrayed by the positioning, the guests will have zero hesitation to voice their concerns.  

Regarding Brand Image, good old Apple is an excellent example of Brand Image. As you may know,  unboxing any apple product becomes an exciting experience. Apple achieves to make you look forward to the unboxing experience by packaging their products in a certain way. The method of packing used by Apple also manages to support their positioning as a premium product of high quality.

Even though we still have a long way to go (not that long tbh) to reach a brand image status like AppleÔÇÖs, we still strive to portray a strong, high quality brand image. We do this by welcoming our new clients with a welcome pack, which includes a special gift specifically chosen for them and a hand written letter. Providing our clients with thoughtful details like the ones previously mentioned, helps us reassure them that our service is of high quality and that they are going to get the best value for money.

The key takeaway is to ensure that your brand identity is a closely aligned as possible to your brand image. If you are currently seeking help for renovating your brand identity donÔÇÖt hesitate to message us, we are always happy to help. ­čÖé

Comments 1,530

  1. Koh Samui is an ideal place for exploring yoga due to the outstanding natural beauty of the island. Most of Koh Samui is still considered unspoiled and unpolluted. Time on Koh Samui is an opportunity to relax, unwind, explore and focus on yourself. Enjoy the natural energy of palm trees, white sand, purple sunsets, turquoise waters, dense jungle, and exotic waterfalls. Despite being so easily accessible, Samui remains an idyllic island in the sun. Koh Samui is easily reached via an increasing number of direct international flights and over a dozen daily 1-hour flights from Bangkok. Arrive easily with a direct flight from any Asian hub on Bangkok Airways. Our award winning airport will receive you with a selection of shopping and eating options making flying in or out of Samui a breeze. If youđ▓đéÔäóre traveling on a budget, and feeling brave, you can also reach the island via ferry from the mainland Thai city of Surat Thani. Be sure to check ferry times as the schedules are sometimes limited. Vikasa is just a fifteen minute drive from the Samui Airport. Airport pick-up is provided but not complementary for all guests, please for more information get in contact with us. https://vikasayoga.com/ Vikasa Yoga retreat in Thailand is much more than just a hotel with yoga. Vikasa Yoga Ređĺ┬ştreat is a transformational, inspiring, and life-changing experience and one of the most reputable places to learn and practice yoga in Thailand. Our rooms are modest, yet comfortable and clean. The landscape and the surroundings are absolutely stunning, there are no words to describe them. You will have to climb a lot of stairs, but the view from the top is so worth it. You might make discoveries here that will create a major shift in your consciousness and even be the beginning of a major change in your lifestyle. And you will definitely meet some amazing people and make some new friends for life.

  2. Pingback: free sex dating site

  3. I am not sure where you are getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for excellent info I was looking for this information for my mission.

  4. Hello superb website! Does running a blog such as this require a large amount of work? I have absolutely no understanding of programming but I was hoping to start my own blog in the near future. Anyhow, if you have any recommendations or techniques for new blog owners please share. I know this is off subject nevertheless I simply had to ask.

  5. You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  6. ItÔÇÖs truly very complex in this full of activity life to listen news on TV, so I only use world wide web for that purpose, and get the hottest information.

  7. Hi there, I discovered your site by way of Google while searching for a similar topic, your web site came up, it seems great. I have bookmarked it in my google bookmarks.

  8. Hi there! This is kind of off topic but I need some guidance from an established blog. Is it very hard to set up your own blog? IÔÇÖm not very techincal but I can figure things out pretty quick.

  9. Fantastic post however , I was wondering if you could write a litte more on this topic? IÔÇÖd be very thankful if you could elaborate a little bit more. Thank you!

  10. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is fundamental and all. But just imagine if you added some great visuals or video clips to give your posts more, ÔÇťpopÔÇŁ! Your content is excellent but with images and video clips, this blog could certainly be one of the best in its niche. Excellent blog!

  11. Hi just wanted to give you a quick heads up and let you know a few of the pictures arenÔÇÖt loading properly. IÔÇÖm not sure why but I think its a linking issue. IÔÇÖve tried it in two different internet browsers and both show the same outcome.

  12. Outstanding post however I was wanting to know if you could write a litte more on this subject? IÔÇÖd be very grateful if you could elaborate a little bit more. Thank you!

  13. With havin so much written content do you ever run into any problems of plagorism or copyright violation? My site has a lot of completely unique content IÔÇÖve either written myself or outsourced but it looks like a lot of it is popping it up all over the internet without my authorization. Do you know any techniques to help stop content from being ripped off? IÔÇÖd really appreciate it.

  14. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. IÔÇÖm looking forward for your next post, IÔÇÖll try to get the hang of it!

  15. I donÔÇÖt even know how I ended up here, but I thought this post was good. I do not know who you are but certainly youÔÇÖre going to a famous blogger if you are not already ­čśë Cheers!

  16. Spot on with this write-up, I absolutely believe this site needs much more attention. IÔÇÖll probably be back again to see more, thanks for the info!

  17. Pingback: keto fats

  18. My brother suggested I might like this web site. He was entirely right.
    This post truly made my day. You cann’t imagine simply how much
    time I had spent for this info! Thanks!

  19. I like the helpful info you provide in your articles. I’ll bookmark your weblog and test again here frequently. I’m quite certain I will learn many new stuff proper here! Best of luck for the next!

  20. IÔÇÖll right away seize your rss feed as I canÔÇÖt to find your
    e-mail subscription hyperlink or newsletter service.
    Do youÔÇÖve any? Please let me know so that I may just
    subscribe. Thanks.

  21. What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely useful and it has aided me out loads. I am hoping to give a contribution & assist other users like its helped me. Great job.

  22. What i don’t understood is actually how you’re not actually much more well-appreciated than you may be now.

    You’re so intelligent. You realize thus significantly in relation to this subject, made me in my view believe it
    from numerous various angles. Its like women and men are not fascinated unless it is one thing to accomplish
    with Girl gaga! Your individual stuffs excellent. Always care for it up!cheap nba jerseys

  23. IÔÇÖve been browsing online more than 2 hours today, yet I never
    found any interesting article like yours. It is pretty worth enough
    for me. Personally, if all website owners and bloggers made good content as you did, the net will be a lot
    more useful than ever before.

  24. It is perfect time to make a few plans for the long run and itÔÇÖs
    time to be happy. I have read this submit and if I could I wish to recommend you
    few interesting issues or suggestions. Perhaps you can write subsequent articles referring
    to this article. I desire to learn more issues approximately it!

  25. Aw, this was an extremely nice post. Spending some time and actual effort to create a great articleÔÇŽ but what can I sayÔÇŽ I put things off a
    lot and don’t manage to get nearly anything done.

  26. Howdy! Quick question that’s entirely off topic. Do you know how to make
    your site mobile friendly? My weblog looks weird when viewing from my apple iphone.
    I’m trying to find a theme or plugin that might be able to fix this problem.

    If you have any recommendations, please share. Cheers!

  27. Hello there! This post could not be written any better!
    Going through this post reminds me of my previous roommate!
    He continually kept talking about this. I’ll forward this
    article to him. Pretty sure he’s going to have a good read.
    Many thanks for sharing!

  28. I have been exploring for a little for any high quality articles or blogs in this type of area .

    Exploring the web I eventually came across this site.

    Reading this information I’m glad to show that
    I have an incredibly good uncanny feeling that
    I came upon exactly what I wanted.

  29. Its like you read my mind! You seem to grasp so much about this, such
    as you wrote the e book in it or something. I feel
    that you just could do with a few p.c. to pressure
    the message home a little bit, however instead of that,
    that is magnificent blog. A great read. IÔÇÖll certainly be back.

  30. Thanks for the ideas shared on your own blog. Something else I would like to talk about is that weight-loss is not supposed to be about going on a fad diet and trying to lose as much weight as you can in a few days. The most effective way to lose weight naturally is by using it little by little and following some basic suggestions which can enable you to make the most out of your attempt to shed weight. You may be aware and be following many of these tips, however reinforcing know-how never affects.

  31. We’re a group of volunteers and starting a new scheme in our community.
    Your site provided us with valuable info to work on. You’ve done
    an impressive job and our whole community will be grateful to you.

  32. Casinovale G├╝ncel Giri┼č EGT Jacpot, Evolution Casino, Online Casino, Kumar, Gambling, Casino, Canl─▒ Casino En iyi bonuslar, En dolu oyunlar ve VIP hizmet Casinovale`de !!!

  33. Casinovale G├╝ncel Giri┼č EGT Jacpot, Evolution Casino, Online Casino, Kumar, Gambling, Casino, Canl─▒ Casino En iyi bonuslar, En dolu oyunlar ve VIP hizmet Casinovale`de !!!

  34. Hey there! I’ve been following your site for a while now and finally got the bravery to
    go ahead and give you a shout out from Huffman Texas! Just wanted to tell
    you keep up the good job!

  35. Lesabahis yeni giri┼č adresi ├╝zerinden siteye ula┼č─▒ld─▒─č─▒nda, oyuncular arad─▒klar─▒ t├╝m bahis kategorilerine ula┼čabilmektedir. Spor bahislerinde ma├ž ├Âncesi, canl─▒ bahisler ve sanal spor kategorilerine ait t├╝m kar┼č─▒la┼čmalar y├╝ksek oranlarla yer almaktad─▒r.

  36. Lesabahis Giri┼č, sekt├Âr├╝n en eski ve g├╝venilir bahis siteleri aras─▒nda ad─▒n─▒ t├╝m d├╝nyaya duyurmay─▒ ba┼čaran Avrupa merkezli bir bahis sitesidir. Lesabahis giri┼č bilgisi d├Ânem d├Ânem g├╝ncellenmektedir. Bu bilgiye ula┼čmak i├žin l├╝tfen sitemizi takip ediniz.

  37. Lesabahis yeni giri┼č adresi ├╝zerinden siteye ula┼č─▒ld─▒─č─▒nda, oyuncular arad─▒klar─▒ t├╝m bahis kategorilerine ula┼čabilmektedir. Spor bahislerinde ma├ž ├Âncesi, canl─▒ bahisler ve sanal spor kategorilerine ait t├╝m kar┼č─▒la┼čmalar y├╝ksek oranlarla yer almaktad─▒r.

  38. Lesabahis yeni giri┼č adresi ├╝zerinden siteye ula┼č─▒ld─▒─č─▒nda, oyuncular arad─▒klar─▒ t├╝m bahis kategorilerine ula┼čabilmektedir. Spor bahislerinde ma├ž ├Âncesi, canl─▒ bahisler ve sanal spor kategorilerine ait t├╝m kar┼č─▒la┼čmalar y├╝ksek oranlarla yer almaktad─▒r.

  39. Lesabahis Giri┼č, sekt├Âr├╝n en eski ve g├╝venilir bahis siteleri aras─▒nda ad─▒n─▒ t├╝m d├╝nyaya duyurmay─▒ ba┼čaran Avrupa merkezli bir bahis sitesidir. Lesabahis giri┼č bilgisi d├Ânem d├Ânem g├╝ncellenmektedir. Bu bilgiye ula┼čmak i├žin l├╝tfen sitemizi takip ediniz.

  40. Great goods from you, man. I’ve take into account your stuff previous to and you’re simply extremely wonderful.
    I really like what you have bought right here, certainly like what
    you’re stating and the way in which in which you assert it.
    You are making it enjoyable and you still take
    care of to stay it sensible. I cant wait to learn far more from you.

    That is actually a terrific web site. quest bars http://bitly.com/3C2tkMR quest
    bars

  41. Lesabahis Giri┼č, sekt├Âr├╝n en eski ve g├╝venilir bahis siteleri aras─▒nda ad─▒n─▒ t├╝m d├╝nyaya duyurmay─▒ ba┼čaran Avrupa merkezli bir bahis sitesidir. Lesabahis giri┼č bilgisi d├Ânem d├Ânem g├╝ncellenmektedir. Bu bilgiye ula┼čmak i├žin l├╝tfen sitemizi takip ediniz.

  42. Lesabahis Giri┼č, sekt├Âr├╝n en eski ve g├╝venilir bahis siteleri aras─▒nda ad─▒n─▒ t├╝m d├╝nyaya duyurmay─▒ ba┼čaran Avrupa merkezli bir bahis sitesidir. Lesabahis giri┼č bilgisi d├Ânem d├Ânem g├╝ncellenmektedir. Bu bilgiye ula┼čmak i├žin l├╝tfen sitemizi takip ediniz.

  43. HiperWin Freespin Veriyor mu? T├╝rkiyeÔÇÖdeki pop├╝ler bahis sitelerinden biri olan HiperWin pek ├žok slot oyun sa─člay─▒c─▒s─▒ ile anla┼čmal─▒ olan bir sitedir. Bu ├Âzelli─či, ak─▒llara HiperWin Freespin Veriyor mu? sorusunu getirmektedir. HiperWinÔÇÖin ├╝yelerine sundu─ču pek ├žok avantajdan biri de verdi─či spinlerdir.. Bu nedenle sorunun cevab─▒ ÔÇťevetÔÇŁtir. HiperWin, spor ho┼č geldin bonusu alan ├╝yelerine bonuslar─▒na ek olarak ilk 3 yat─▒r─▒mlar─▒nda Spin eklemesi yapmaktad─▒r. Bunun haricinde, sitedeki ├╝ye seviyeleri uygulamas─▒ sayesinde farkl─▒ seviye art─▒┼člar─▒nda da ├Âd├╝l olarak freespin kazanma ┼čans─▒ bulunmaktad─▒r. Ayr─▒ca sitenin sosyal medya hesab─▒ ├╝zerinden yapt─▒─č─▒ etkinliklere kat─▒larak da Spin ├Âd├╝llerine sahip olunabilmektedir. B├Âylece HiperWinÔÇÖin renkli ve zengin bahis d├╝nyas─▒nda siz de e─členerek kazanman─▒n keyfini ├ž─▒karabilirsiniz.

  44. FreeSpin FreeSpin Online bahis sitelerinin b├╝nyelerinde bulundurduklar─▒ pek ├žok canl─▒ casino ve slot oyunlar─▒ vard─▒r. Bu oyunlardan en ├žok tercih edilenleri ise slot oyunlar─▒d─▒r. Sitelerde birbirinden farkl─▒ sa─člay─▒c─▒lara ait ├žok ├že┼čitli slot oyunlar─▒ bulunmaktad─▒r. Bu oyunlar, oyunculara kaliteli vakit ge├žirirken kazan├ž sa─člama olana─č─▒ sunmaktad─▒r. Sitelerin ├╝yelerine slot oyunlar─▒nda kullanabilmeleri i├žin verdi─či bedava d├Ân├╝┼č haklar─▒d─▒r. Bunlar ├╝yelere etkinliklerle verilebilece─či gibi ├╝yelik i┼člemlerinin tamamlanmas─▒n─▒n ard─▒ndan ya da yat─▒r─▒mlar─▒ sonras─▒ promosyon olarak da verilebilmektedir. B├╝nyesinde slot oyunlar─▒ bulunduran her sitede ├╝yelerine freespin tan─▒mlayabilmektedir. Genellikle casino sitelerinin verdi─či bir promosyon olsa da spor bahisleri olan siteler i├žin de olduk├ža pop├╝lerdir. Freespin vermekteki ama├ž, ├╝yelerin sitede e─členceli vakit ge├žirirken slot oyunlar─▒n─▒ denemelerini sa─člamakt─▒r.

  45. Spin Nas─▒l Kullan─▒l─▒r? Casino oyunlar─▒na yabanc─▒ olan ├╝yeler ÔÇťFreespin nas─▒l kullan─▒l─▒rÔÇŁ sorusunu s─▒k├ža sormaktad─▒r. Kazan─▒lan ya da hediye olarak al─▒nan freespinler, ├╝yelere sistem taraf─▒ndan otomatik olarak y├╝klenmektedir. Freespinler belli oyunlarda ya da site taraf─▒ndan belirlenmi┼č bir sa─člay─▒c─▒n─▒n t├╝m oyunlar─▒nda kullan─▒labilmektedir. Bu, sitenin belirlemi┼č oldu─ču ┼čartlara ba─čl─▒d─▒r. Y├╝klenen freespinlerin ge├žerlili─či ├╝yelere sitelerin canl─▒ deste─či ├╝zerinden, sosyal medya hesaplar─▒ ├╝zerinden veya promosyonlar sayfas─▒nda ilgili ba┼čl─▒k alt─▒ndaki metinle bildirilmektedir. Freespinler genellikle y├╝kl├╝ olduklar─▒ oyunlar─▒n en d├╝┼č├╝k d├Ân├╝┼č bedeli tutar─▒ndan verilir ve d├Ân├╝┼č say─▒s─▒ da de─či┼čkendir. Elde edilen kazanc─▒n nas─▒l kullan─▒labilece─či ve varsa ├ževrim ┼čart─▒ her sitede farkl─▒l─▒k g├Âstermektedir. Genel olarak verilen freespinlerde ├ževrim ┼čart─▒ bulunmamakla beraber, ├žekilebilecek minimum ya da maksimum tutarlar ile kazan├ž s─▒n─▒r─▒ uygulanmaktad─▒r. Elde edilen kazan├ž minimum ├žekim tutar─▒ndan d├╝┼č├╝kse, oyuncular─▒n bu tutar─▒ elde edene kadar bahis almalar─▒ istenmektedir.

  46. D├╝nyaÔÇÖn─▒n en b├╝y├╝k g├╝venilir bahis ve casino sitesine giri┼č yapmak m─▒ istiyorsunuz? Casinovale sitesi kar┼č─▒n─▒zda Casinovale g├╝ncel giri┼č adresine bu adresten ula┼čabilirsiniz.

  47. FreeSpin FreeSpin Online bahis sitelerinin b├╝nyelerinde bulundurduklar─▒ pek ├žok canl─▒ casino ve slot oyunlar─▒ vard─▒r. Bu oyunlardan en ├žok tercih edilenleri ise slot oyunlar─▒d─▒r. Sitelerde birbirinden farkl─▒ sa─člay─▒c─▒lara ait ├žok ├že┼čitli slot oyunlar─▒ bulunmaktad─▒r. Bu oyunlar, oyunculara kaliteli vakit ge├žirirken kazan├ž sa─člama olana─č─▒ sunmaktad─▒r. Sitelerin ├╝yelerine slot oyunlar─▒nda kullanabilmeleri i├žin verdi─či bedava d├Ân├╝┼č haklar─▒d─▒r. Bunlar ├╝yelere etkinliklerle verilebilece─či gibi ├╝yelik i┼člemlerinin tamamlanmas─▒n─▒n ard─▒ndan ya da yat─▒r─▒mlar─▒ sonras─▒ promosyon olarak da verilebilmektedir. B├╝nyesinde slot oyunlar─▒ bulunduran her sitede ├╝yelerine freespin tan─▒mlayabilmektedir. Genellikle casino sitelerinin verdi─či bir promosyon olsa da spor bahisleri olan siteler i├žin de olduk├ža pop├╝lerdir. Freespin vermekteki ama├ž, ├╝yelerin sitede e─členceli vakit ge├žirirken slot oyunlar─▒n─▒ denemelerini sa─člamakt─▒r.