How much you should really spend on Marketing!

devadmin Business & Organizations, Your Social Voice Blog 655 Comments

How much should you really be spending on Marketing?

This question is something very important for businesses have to ask themselves! Let us tell you right off the bat that there’s no set ideal dollar figure or golden ratio when it comes to your marketing budget, it all depends on your CURRENT SITUATION. Many gurus or programs out there claim to have the perfect marketing budget for you but 9 out of 10 times, it’s not really effective because their advice is the same for everyone, it’s not personalised for your business’s current phase and future goals. 

So what does this mean? When should you spend more money on Marketing?

You shouldn’t spend money on marketing when times are tough, you should be spending money on marketing when things are going well and you actually have the resources necessary to invest in your marketing. It’s all a question of changing your perception of when it’s necessary to inject money into your marketing. When things are bad, you shouldn’t focus on spending money on marketing in the hope of turning things around. When things are bad, your business will have other financial problems to worry about. 

HOW much should you spend?

Firstly, well done for making this far! We do appreciate you reading this blog and as a way of saying thank you we’ll now reveal our advice when it comes to your marketing spend. 

Drumroll please……There’s a universally accepted rule that suggests 10% of your revenue needs to be allocated towards marketing and advertising. HOWEVER, It’s important to keep in mind that a marketing budget is DYNAMIC. This means that your budget shouldn’t stay exactly the same throughout the life of your business. Just like all businesses go through the stages of the business life cycle, your marketing budget needs to adapt to each phase of this cycle too!

Like we mentioned previously, when it comes to Marketing expenditure, your business’ current situation is a very important factor. If your business is in a high growth phase, then it would make sense to spend at least 20% of revenue on marketing in order to build brand awareness. Another instance in which it would make sense to increase your marketing budget would be if you are introducing a new product or if you are rebranding your business. 

The importance of Allocating. 

One final thing to consider is that you shouldn’t always be thinking about SPENDING, you also have to consider ALLOCATING. This means that when your business is truly booming, try to allocate some of your revenue towards future marketing expenses. This way, if things go south, you won’t have to tap into the limited cash flow you’re receiving. If you don’t allocate towards your marketing budget when things are running smoothly, you are definitely going to be behind the 8 ball if cash flow starts to become tight. 

If you are still not too sure about how much you should be spending on marketing or feel like your current marketing strategy isn’t leading to any results, feel free to give us a call and we’ll happily provide the guidance you need! 🙂

Comments 655

  6. First of all I would like to say awesome blog! I had a quick question that I’d like to ask if you do not mind.
    I was curious to know how you center yourself and clear your thoughts prior
    to writing. I’ve had trouble clearing my mind in getting
    my ideas out. I truly do enjoy writing but it just seems like the first 10 to
    15 minutes are usually lost just trying to figure out how to begin. Any recommendations or
    tips? Appreciate it!

    Reply

  15. I simply could not go away your site prior to suggesting
    that I actually enjoyed the standard info an individual supply in your guests?
    Is gonna be again frequently in order to check out new posts

    Reply

  29. Pingback: keto taco shells

  42. I am really enjoying the theme/design of your site.
    Do you ever run into any browser compatibility issues?
    A couple of my blog visitors have complained about my blog not operating correctly
    in Explorer but looks great in Chrome. Do you have any recommendations
    to help fix this issue?

    Reply

  43. Link exchange is nothing else however it is only placing the other person’s webpage link on your
    page at appropriate place and other person will also
    do same in support of you.

    Reply

  46. An interesting discussion is definitely worth comment.
    I do think that you ought to publish more on this topic, it might
    not be a taboo subject but generally people do not discuss such issues.
    To the next! Kind regards!!

    Reply

  55. Howdy, i read your blog occasionally and i own a similar one and i was
    just curious if you get a lot of spam responses? If so how do you reduce it,
    any plugin or anything you can recommend? I get so much lately
    it’s driving me mad so any support is very much appreciated.

    Reply

  58. Hello just wanted to give you a quick heads up and
    let you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.

    I’ve tried it in two different internet browsers and both show the same results.

    Reply

  114. Pingback: gay dating at 46

  139. Hey there! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

    Reply

  140. This website is really a stroll-by for the entire information you wanted about this and didnt know who to ask. Glimpse here, and also youll definitely discover it.

    Reply

  143. I write very often as well as I profoundly admire your material. This exceptional article has really peaked my rate of interest. I am likely going to book mark your website and keep checking for brand-new data relating to when a week. I opted in for your RSS feed also.

    Reply

  144. Hi! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any tips or suggestions? Cheers

    Reply

  151. I was wondering if you ever thought of changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

    Reply

  152. Hey there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up. Do you have any solutions to prevent hackers?

    Reply

  153. It’s a pity you don’t have a donate button! I’d without a doubt donate to this brilliant blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Chat soon!

    Reply

  154. Hey! This is kind of off topic but I need some help from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about making my own but I’m not sure where to start. Do you have any tips or suggestions? Appreciate it

    Reply

  155. Hey this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

    Reply

  158. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 positive. Any tips or advice would be greatly appreciated. Appreciate it

    Reply

  161. Thanks for any other informative web site. Where else may just I am getting that kind of information written in such an ideal means? I’ve a project that I am simply now running on, and I have been on the look out for such information.|

    Reply

  171. Unquestionably believe that which you said. Your favorite reason appeared to be on the web the simplest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks|

    Reply

  174. You really make it seem so easy with your presentation but I
    find this matter to be actually something which I think I would never understand.

    It seems too complex and extremely broad for me.

    I’m looking forward for your next post, I’ll try to get the hang of it!

    Reply

  175. I like the helpful info you provide for your articles. I will bookmark your blog and check again right here regularly. I am somewhat sure I’ll be informed a lot of new stuff proper right here! Best of luck for the next!|

    Reply

  183. Hey there just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Ie. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue solved soon. Kudos|

    Reply

  187. Hi there, just became aware of your blog through Google, and found that it’s truly informative. I’m going to watch out for brussels. I will appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!|

    Reply

  189. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

    Reply

  196. Hello there, just changed into alert to your weblog through Google, and located that it is really informative. I’m gonna watch out for brussels. I will be grateful should you continue this in future. Lots of other people can be benefited from your writing. Cheers!|

    Reply

  240. Nice blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog shine. Please let me know where you got your theme. Cheers

    Reply

  261. Hi I am so delighted I found your blog, I really found you by mistake, while I was researching on Aol for something else, Regardless I am here
    now and would just like to say kudos for a remarkable post and
    a all round entertaining blog (I also love the theme/design), I don’t have time
    to browse it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time I will be
    back to read a great deal more, Please do keep up the awesome work.

    Reply

  268. My husband and i have been so fulfilled Ervin managed to round up his investigations while using the ideas he got while using the weblog. It’s not at all simplistic just to possibly be making a gift of things which often some others could have been making money from. And we also keep in mind we have the blog owner to give thanks to for that. These illustrations you’ve made, the straightforward site menu, the friendships you make it possible to instill – it’s got all unbelievable, and it’s facilitating our son in addition to the family imagine that that issue is entertaining, and that’s seriously pressing. Many thanks for the whole thing!

    Reply

  283. Casinos that accept Bitcoin do not need to hold a license issued by a certain jurisdiction. It is a well-known fact that licenses are associated with a lot of application fees, so online casinos can save huge amounts of money they would otherwise spend on applying for a license. King Billy Casino Wild Carnival https://vesuviuscraft.nl/index.php/community/profile/patriciabriggs/ The Fenstersheib Law Group, P.A., located in Hallandale Beach, Florida, is proud to provide legal representation in the following Florida cities and throughout the state of Florida: Copyright Masters Traditional Games © 2019. All rights reserved. Step 3:  Each player has to calculate the value of their hands. At this point, you can have a hand worth between 4 and 21 points. A hand worth 21 at this point is a blackjack meaning you’ve won. Click here if you don’t know the card values.

    Reply

  303. I am only commenting to make you understand of the notable discovery our girl found studying yuor web blog. She picked up so many things, which included what it is like to possess an ideal helping nature to let most people quite simply learn about a variety of complex matters. You truly exceeded our own desires. Many thanks for rendering such priceless, safe, educational not to mention unique guidance on that topic to Gloria.

    Reply

  304. Copyright В© 2021 GamesSumo.Com All Rights Reserved. – Contact Us: Fireboy and Watergirl UNO! is one of the best card games to play with friends and family. It is very easy that is why it’s hard to leave the game. This classic card game is all about matching your card on hand with the card shown on top of the deck. It may be based on color or number. If you cannot make any match, you need to draw from the center pile. And if you only have one card left, yell “UNO!” The first person to get rid of all his cards before anyone wins the game. 3984 views Brooke is a passionate and experienced Speech Language Therapist based in Auckland, NZ. She is the owner-operator of Simply Speaking SLT, The Simply Speaking Club, and a Private Speech Therapy Practise. Within her practice, Brooke sees students in person and via teletherapy. She is passionate about reducing the time SLPs spend preparing for therapy, while also increasing the fun and engagement for students. Brooke creates no-print and no-prep speech therapy games and materials that engage students in both tradition speech therapy sessions and in teletherapy.
    http://tysondwma087531.ivasdesign.com/27771181/kizi-link
    It also requires precise timing, precision passing, and a feeling for the defense and how things are going to unfold on the floor in real time. You’d be surprised at just how much of this “tactical information” kids can soak up on the fly at young ages. It’s amazing just how many coaches hold off on these kinds of drills until much later because they don’t want to overwhelm kids. #3 Test your reaction speed and the steadiness of your hand with our great collection of high-quality, super exciting shooting games for kids! Shooter games are a subcategory of action games, and are a popular category among our online gamers here at Kizi. So load up your guns and get ready for battle, because you’re in for a great deal of fun. There are lots of different shooting games, so allow us to run you through some of the main categories so that you can pick the type that suits you best.

    Reply

  306. Thanks on your marvelous posting! I truly enjoyed reading it, you’re a great author.I will make sure to bookmark your blog and may come back later on. I want to encourage one to continue your great job, have a nice holiday weekend!

    Reply

  310. My husband and i have been really joyous when Jordan could deal with his inquiry via the ideas he discovered out of the web page. It’s not at all simplistic to simply choose to be offering ideas which other people might have been making money from. And we also realize we now have the writer to thank because of that. The specific explanations you made, the easy website menu, the friendships you will make it easier to instill – it’s everything extraordinary, and it’s making our son and the family do think that issue is entertaining, which is certainly really fundamental. Thank you for all!

    Reply

  312. Hi there just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem fixed soon. Many thanks

    Reply

  313. Excellent blog you have here but I was curious if you knew of any community forums that cover the same topics talked about in this article? I’d really love to be a part of community where I can get opinions from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Kudos!

    Reply

  327. Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and visual appearance. I must say you’ve done a fantastic job with this. Also, the blog loads very fast for me on Chrome. Superb Blog!

    Reply

  346. Taking advantage of Manchester United’s free kick situation, the crowd that appeared with an unidentified white object was caught by security guards after about 10 seconds of escape.

    Reply

  362. Amazing blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any suggestions? Bless you!

    Reply

  366. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on various websites for about a year and am concerned about switching to another platform. I have heard great things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be really appreciated!

    Reply

  367. Nice blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

    Reply

  368. Please let me know if you’re looking for a author for your weblog. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine. Please shoot me an email if interested. Kudos!

    Reply

  374. You can definitely see your expertise in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

    Reply

  377. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to create my own blog and would like to find out where u got this from. appreciate it

    Reply

  382. I do agree with all the ideas you have presented in your post. They are really convincing and will certainly work. Still, the posts are very short for novices. Could you please extend them a little from next time? Thanks for the post.

    Reply

  383. Hey there! This is kind of off topic but I need some help from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any points or suggestions? Appreciate it

    Reply