How To Increase Sales On A Shopify Store Using Facebook

Kim Barrett Ecommerce, Facebook Marketing 1 Comment

Shopify has a feature called Shopify Facebook Store that allows you easily set up a Shopify store inside your Facebook page. This is a great way to increase traffic to your products, improve engagement with your fans and make more sales.

Here are three key reasons why you should add a Shopify store to your Facebook page:

  • Increase brand awareness using social proof with shares, likes and comments.
  • Increase sales by placing your products where people are already hanging out.
  • Build an online store within minutes and for only $9/month.
  • Integrate Shopify and Facebook Store using a service called Zapier.

** Watch this 5-minute video that will show you how to connect your Shopify store to your Facebook page.

The Facebook Shopify Setup

This process allows you to create a “Like” gate, so only people who have liked your page can go to your shop (like-gating will increase the number of Likes to your FB page).

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Once you set it up, you can customize the layout and organize your products into collections. You can create a collection that’s specific for Facebook, or show all the products. Then, your store is live and people can see it as an extra tab on your Facebook page.

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When using your Shopify store, your customers can make purchases easily on their smartphones using the responsive HTML5 page. All product features and details will be exactly the same as your full-sized site, and purchases will be fully encrypted.

Driving Sales With Facebook Ads

Facebook Ads are extremely powerful and allow you to target your audience to a hyper-granular level. You can start promoting your products with an Image Post. Simply post an image with your products and then run a PPE ad to boost its reach.

Once your image post is up, you need to create some buzz around it. The fastest way to do so is to runs some Page Post Engagement (PPE) ads. These are newsfeed ads that run in people’s news feeds and look almost exactly like normal Facebook posts.

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First, head over to Audience Insights to begin your targeting. Pick the location, age, sex and language of your audience. Then move over to “Interests”. You can find all sorts of new insights about your audience that you can use in your targeting: favorite tv shows, celebrities, magazines, unions, forums, etc. This is pure gold information because it shows exactly where your audience is on Facebook.

When you’ve collected all the data you need, go to your Ads Manager and click on the “Create Ad” green button on the upper right corner of the page. Next, select the “Boost your posts” option. Now, simply select the post you wish to promote and click “Continue”. Next, select your targeting options (e.g. interests, budget, demographics, etc.) and place the order.

More Personalized Shopping Experience

Facebook is a great place to promote your Shopify store because of the social product discoverability driven by likes, interests and friends. With over one billion users, shopping on Facebook offers a kind of personalized experience that would resemble hanging out at a store with your best friends, except instead of scanning the shelves you’re browsing through items in an online catalogue.

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