Do you utilize Instagram to grow your business?
Do you want more followers and business?
Besides Snapchat, Instagram is one of the fastest growing photo-sharing platforms. Currently, Instagram has over 400 million active monthly users, with over 100 million users logging in on a daily basis to share photos and stories with their followers.
This blog post will give you practical applications on how you can use Instagram for business.
Optimize your Instagram profile for business
Your Instagram profile is your first impression to your prospect you intend to do business with. Your Instagram profile is the first stop when people look you up on the platform, so all efforts must be made to make sure that it represents a level of professionalism and excellence.
The following are the things you can do to optimize your Instagram profile for business:
You should provide a brief description of your company.
Provide a professional headshot which is of high-quality (Keep in mind to not use logo, but your photo-something people can put a face behind a business name or brand).
You should also provide a website URL for your business (This is incredibly important).
Use highly effective tool or tools to optimize your posts
Iconosquare is one of the best tools to optimize your posts, as it provides deeper insights on how your audience is interacting with your posts, so you can optimize for even better performance. The tool provides incredible metrics for you to make sense of your marketing efforts.
Iconosquare provides the following metrics:
It tells you the most liked photos
It shows you the total number of likes received
It also shows your average number of likes
It also shows you average comments per photo
It provides you insights on your follower growth charts and other advanced analytics.
Hashtags are a must have
One thing you have to keep in mind is that Hashtags are the lifeblood of Instagram. Hashtags will be part of your posts, but they should be used sparingly and wisely. They should be very strategic.
Hashtags are effective for adding more followers to your business.
There are several types of hashtags you may consider to explore depending with the nature of your business, product or service.
General keyword hashtags
Post your content regularly
For success with Instagram, you have to post regularly and consistently to get better results. You also have to position yourself as an authority, so users will consume more of your visual-content as you share.
For better results, posts high-quality photos or videos at least 2-3 times a day. The key thing here is producing high-quality content on a consistent basis. However, if you don’t have time, you don’t have to post a number of times a day, but you can post at least 3-4 times a week. Just keep the consistency and quality in mind.
Display your product or share your service
Instagram is highly effective platform to showcase your products, especially for product-based businesses or companies. First, to be successful at this, you have to build a community of loyal followers who are super-pumped by whatever post you put out there-so long as it is high-quality image or videos.
A highly engaged community will share your product images, thus organically growing your community.
There are several ways you can showcase your business to your Instagram audience. They include:
Photos of your employees
Product (service) demonstrations
Photos communicating the company culture
Engage with your followers
Don’t just post or share your content and not engage with your followers. If you’re only focused on posting content and not taking the time to engage and communicate with your followers, then you’re under utilizing the photo-sharing site and the possible benefits you can get from it.
Now with these simple strategies you can conquer it on Instagram. You may free one strategy at a time, but I would strongly recommend you implement all of them for better results.
Apply them and please share your experience and results