Lead Generation 101: What is a lead? Kim Barrett January 6, 2016 Lead Generation 0 Comments Lead Generation 101: What is a Lead? 0:09-What is a Lead? 1:12-How Do They Indicate Interest? 1:46-Why Leads and/or Lead Generation is Important? 2:34-You Control the Switch. 3:41-Your Decision. Share This Story, Choose Your Platform!