You may think a High-Ticket offer sounds like a complex term that gets thrown around by Entrepreneurs in today’s online environment. However, in its simplest form, a high-ticket offer refers to an offering that is of high value and high cost.
Additionally, a high-ticket offer can vary depending on your business model. For products-based businesses, a high-ticket offer can consist of upselling different products as bundles. Another high-ticket offer approach for a product-based business is to offer personalised products. This can be achieved by allowing your customers to purchase custom designs or personalise the product they wish to purchase. If you are a service provider or have a service/course-based business, a potential high-ticket offer could be a retreat, event or basically any situation in which you provide exclusive content or support, making it clear you are providing additional value to your offering. You should market this event or retreat as as the peak of the experiences you provide.
A high-ticket offer is also the secret ingredient to taking your profits to the next level. The main benefit of high-ticket offers is that they will be able to boost your profits since it enables you to capitalise on the customers’ desire to purchase more.
The main thing to keep in mind is that high-ticket offers should definitely add more value to your existing offerings.
If you need marketing strategies for your business, our team at Your Social Voice can easily work with you through it.