THE NOC METHOD
Our NOC Framework is our proven and repeatable process that our clients are able to follow to understand what to focus on and where to start. It stands for Niche, Offer and Copy.
The sole purpose of this framework is to create advertising that connects with your market on a deep emotional level and solves a specific problem.
Now… your offer is what you actually bring to market. It’s how people get the end result you are selling them with your copy. Having the right offer is how you get leads eager to buy before they’ve even heard your pitch. If your offer isn’t something people actually want… if it isn’t IRRESISTIBLE… your ads won’t work.
Copy, or copywriting, is the words and text you use to sell what it is you do. Think of it as salesmanship in written form. Without good copy, people will fail to understand how you can help them, and the benefit of getting your help. You could have the best copy in the world… but if your offer sucks, your ads won’t work. The saying “you can’t polish a turd” is a good way of putting it.
Niche isn’t about targeting a certain industry to create the facade of being a specialist. It’s about understanding a certain portion of the market at such a deep level that you know them better than they know themselves.