Sales Funnel Excellence – The Importance of Copy

devadmin Content Marketing, Your Social Voice Blog 206 Comments

 

The importance of a well-structured sales funnel copy is ever growing in today’s online environment. The sales funnel copy is basically how you are articulating your offering to potential customers, it is what people read and it is of great importance because it can deeply influence how people perceive your offering. If you have been encountering issues you’re your sales funnels, below you can find our most useful tips on crafting an effective sales funnel copy:

 

  • Headline first, everything else second – Capturing people’s attention online can be challenging at best and this is why the Headline of your sales funnel copy should be your top priority. It’s said that you only have 4 seconds to grab someone’s attention and the headline is the first thing that people read. An effective Headline must clearly articulate why the people should listen to you. In addition, ensure the Headline is easy to read and direct.
  • AIDA – This acronym refers to the traditional marketing principle consisting of Attention, Interest, Desire and A All of your sales copy should flow in basis of this principle. Attention and Action can be considered the most important elements of this principle as attention paves the way for Interest & Desire and without the Action element, the reader is left clueless regarding what to do next. The aim is to get all the readers of your sales copy to take action and this can only be achieved if you are able to clearly communicate with your audience what you want them to do next. An effective Action element in your sales copy will translate to a high converting sales funnel.
  • Checklist – Having a checklist when writing your sales funnel copy can be extremely helpful in crafting an effective sales copy that flows well. Here are some essential elements you might want to include in your checklist:
  • Attention-grabbing Headline
  • Insert Sub Headlines
  • Solid Call to Action
  • Remove all non-vital words
  • Break up long sentences
  • Read Copy out loud

In addition to the previous checklist elements, you should definitely add your own style

and requirements to your checklist. In order to do this, you must first establish what you

want your copy to look like, sound like and feel like.

  • Persuasive Techniques – Writing a call to action such as CLICK HERE in all caps lock can be perceived as an embedded command by the reader, thus making it more effective than writing it in lower case which could just be perceived as a statement.
  • Pay attention to detail – Ensure that all the spelling in your sales funnel copy is correct, paying attention to every single spelling detail is worth its weight in gold. A sales funnel copy with simply one misspelled word can be significantly detrimental to both the trust and credibility you try to build with your potential customers.

 

Try implementing all or some of these tips next time you are crafting your sales copy and most likely you should be able to see a difference in the effectiveness of the sales copy. Don’t forget to tailor each of these tips for your specific business and situation, specifically the Checklist.

If you need marketing strategies for your business, our team at Your Social Voice can easily work with you through it.

 

Comments 206

  54. hello there and thank you for your info – I’ve definitely picked up anything new from right here. I did however expertise a few technical points using this site, since I experienced to reload the website many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and could look out for a lot more of your respective interesting content. Ensure that you update this again very soon.|

    Reply

  56. I have been browsing on-line greater than three hours as of late, yet I never found any fascinating article like yours. It is lovely price enough for me. In my view, if all site owners and bloggers made excellent content material as you did, the internet will probably be much more useful than ever before.

    Reply

  58. I like what you guys are usually up too. This sort of clever work and coverage! Keep up the fantastic works guys I’ve incorporated you guys to blogroll.|

    Reply

  60. I am no longer positive the place you are getting your info, but great topic. I needs to spend a while finding out much more or figuring out more. Thank you for fantastic information I used to be in search of this info for my mission.

    Reply

  61. You’ll find some exciting points in time in this write-up but I do not know if I see all of them center to heart. There is some validity but I will take hold opinion till I look into it further. Great write-up , thanks and we want much more.

    Reply

  64. I like what you guys are up too. Such clever work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

    Reply

  65. Excellent post. I was checking constantly this blog and I am impressed! Very helpful information specifically the last part 🙂 I care for such information a lot. I was seeking this particular information for a very long time. Thank you and good luck.

    Reply

  68. I do not know whether it’s just me or if everyone else experiencing issues with your site. It appears as though some of the written text in your posts are running off the screen.

    Reply

  70. Howdy! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.

    Reply

  72. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

    Reply

  75. Hello, i believe that i noticed you visited my website so i got here to go back
    the favor?.I’m trying to find issues to improve my web site!I suppose its ok to make use of a few of
    your ideas!!

    Reply

  84. I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the net will be much more useful than ever before.

    Reply

  87. Oh my goodness! Awesome article dude! Thank you, However I am experiencing issues with your RSS. I don’t know the reason why I am unable to join it. Is there anybody getting the same RSS issues? Anybody who knows the answer can you kindly respond? Thanks!!

    Reply

  90. Pingback: non dairy keto diet

  91. You really make it appear so easy along with your presentation but I to find this matter to be really something that I feel I’d by no means understand. It sort of feels too complicated and extremely extensive for me. I am having a look ahead to your subsequent put up, I’ll attempt to get the dangle of it!

    Reply

  92. I have learn several just right stuff here. Definitely value bookmarking for revisiting. I wonder how much effort you put to create any such wonderful informative web site.

    Reply

  110. Thanks for another informative web site. Where
    else could I get that kind of info written in such an ideal method?
    I’ve a project that I’m simply now working on, and I have been on the glance out for such information.

    Reply

  112. hey there and thank you for your info – I’ve certainly picked up anything new from
    right here. I did however expertise several technical issues using this web site, as I experienced to
    reload the website a lot of times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK?
    Not that I am complaining, but sluggish loading instances times will often affect
    your placement in google and can damage your quality score if ads and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and could look out for much more of your respective interesting content.
    Ensure that you update this again very soon.

    Reply

  114. Outstanding post however I was wanting to know if you could write a
    litte more on this subject? I’d be very thankful if you
    could elaborate a little bit further. Many thanks!

    Reply

  120. I’m amazed, I have to admit. Seldom do I come across a blog that’s
    both educative and amusing, and without a doubt, you’ve hit the nail on the head.

    The problem is something that not enough men and women are speaking
    intelligently about. I’m very happy I found this in my search for something concerning this.

    Reply

  122. Hey! This is my first visit to your blog! We are a collection of
    volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work on. You have done a
    outstanding job!

    Reply

  123. I am curious to find out what blog platform you are using?
    I’m experiencing some minor security problems with my latest site and I would like to
    find something more safe. Do you have any solutions?

    Reply

  141. Great items from you, man. I have bear in mind your stuff prior to and
    you are just extremely great. I actually like what you have obtained here,
    really like what you’re saying and the best way during which you are saying it.
    You make it entertaining and you still care for to stay
    it wise. I can not wait to read much more from
    you. That is actually a terrific site. scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

    Reply

  142. I was curious if you ever considered changing the structure of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 pictures.
    Maybe you could space it out better? quest bars
    http://bitly.com/3C2tkMR quest bars

    Reply

  173. Pingback: gay piss fetish dating site

  181. Pingback: focus on writing paragraphs and essays

  182. Pingback: write narrative essay

  189. Do you mind if I quote a few of your posts as long as I
    provide credit and sources back to your site? My blog site is in the exact same niche as yours and my visitors would definitely benefit from some
    of the information you present here. Please let me know if this alright with
    you. Regards!

    Reply

  199. Pingback: great writing 4 great essays

  204. Pingback: help writing college essay

  205. Pingback: the best essay writing service

Leave a Reply

Your email address will not be published. Required fields are marked *