Social Media Today, what are the benefits?
The world of social media is constantly changing and evolving. One of them
being the way we as consumers and buyers interact with brands and
products. A lot of this behavior is influenced by our changing society, one of
those changes being social media.
Word of mouth, lets talk about that…
As you probably know, word of mouth has been and is one of the most
essential marketing tools. Before advertisement existed (as there were no
billboards, televisions, radios, or even papers) consumers only learn about
certain products and services through people – ‘word of mouth.’ As time
progressed, technology improved and lets face it, we became a little bit more
intelligent, the use of the Internet made things slightly easier.
As the Internet developed and progressed, social media followed suit, taking
things to a new level. Brands formed a major role on social media sites and
consumers were given an extra platform to research products or services
through social media channels, such as Facebook, Twitter, Pinterest and
Instagram to name a few. Not only do brands have a way to expose, share
and create their own presence online, but also consumers have quick access
to millions of networks where thoughts, reviews and recommendations are
easily accessible. The power of word of mouth makes the consumer more
influential, which consequently effects consumer behavior. Having a weak or
absent social media presence can be somewhat detrimental to the success of
a brand or service today.
You want to be part of a brand just speak up!
Social media plays a major role in establishing a strong connection between
businesses and buyers. As there are now more platforms available then there
was prior to social media it is easier for brands and businesses to
communicate with consumers more frequently and on a more personal level.
Consumers are now, more then ever a part of a brand, due to the increase in
the level of communication. Advertising and incentives such as competition,
contests and prizes are used on social media in order to endorse brands and
entice consumer buying. The increase in consumer involvement with brands,
means consumers can now connect with the identity of brands they like and
are able to endorse brands with their own engagement. Consumers are more
likely to become and remain loyal to the brands they love most thanks to
social media and these unique avenues of communication and involvement.
It really is so easy to engage!
Social media is one of the best places for companies and businesses to
engage and connect with consumers, but this is not all it is great for. Social
media profiles and blogs can serve as a portal or information board for
companies to release important information to consumers. Companies and
businesses can use social media to keep consumers in the know constantly.
Information such as product releases, sale announcements, instructions and
simple information such as store location, hours, and contact information can
be shared on business and brands’ social media pages. This makes it
conveniently easy for consumers to keep informed and up to date about the
products and services and enables quick and easy engagement with the
brand, and to top it all off, social media pages can drive traffic to a specific
website! Win win!
See the entertaining 3 minute video below, which will give you a more
thorough look into brands, and how easy it is for consumers to become
involved in endorsing a brand! This will give you more of an insight into how to use
Social Media Today
Written by Regan Frugtniet – Your Social Voice