Any business or company strives for a strong brand. In fact, in many cases, most businesses or companies perceive their branding as strong, which in reality is not the case. If you ask any top official of any firm whether …
Re-thinking Your Brand Strategy
Do you have a strong brand strategy? More important, do you have a strong brand strategy that communicates the right message to your market? Most of the times, companies re-think their brand strategy when their business growth starts to plateau …