2020 is finally here! 🎉
A brand new year, brand new decade, and we promise our blog content is going to be better than ever this year! However, we also promise this blog is not about “new year, new me” inspirational quotes but rather a useful analysis into how to approach Facebook Ads this year! There are going to be a couple of significant changes made to the platform this year, so make sure to stick around until the end of this blog to discover the key tips and strategies you should be implementing with your Facebook Ads! 🔥
So first things first, what should you really be doing differently when it comes to Facebook Ads in 2020?
Tip #1: Move away from niche targeting.
This may not come as a shock to you, but Facebook’s AI learning has become so efficient that now Facebook recommends the only way you should be niching (or targeting your specific audience) in your Facebook Ads is through your graphics, creatives, copy and let the machine take care of the rest. This is now your opportunity to work on your creative side and come up with some innovative ideas to speak to your target audience through your graphics or copy.
Tip #2: Fact Check Yourself on Instagram.
Facebook has been focusing heavily on combating misinformation on Instagram and as a result, they have expanded their fact-checking program that allows fact-checking organisations to analyse and rate content on Instagram based on the truth or validity behind the facts or stats being presented. So if you like running Instagrams ads or posts about the stats or figures of your industry, your content can potentially be classified as false or party false and therefore be removed from the explore page or hashtag pages in order to stop the spread of misinformation.
So be mindful and always make sure any information or figures you post come from a reliable source.
To learn more about Facebook’s misinformation monitoring policy on Instagram click HERE.
Tip #3: Make the most out of the NEW Business tools on Instagram.
Secondary inboxes, age gating, growth insights, flexible profile displays…Facebook has really been feeling generous with businesses on Instagram. New business tools such as secondary inboxes, allow you to organise your inbox with primary and general tabs, so you can see first the messages that matter most to your business. Drill down into your content with the new growth insights and see which posts or stories are generating you the most followers!
To learn more about the New Business tools on Instagram click HERE .
Tip #4: Ensure your Messenger BOT is ready for the upcoming policy changes.
The main changes that will occur this year with Facebook’s messenger platform, are the broadcast policy updates. If you’re currently using a messenger bot platform such as ManyChat or ChatFuel, make sure to familiarise yourself with the new rules of the playground before it’s too late and your page gets banned because you’re not following the appropriate policy.
Click HERE to view Facebook’s detailed article regarding their new Messenger Policy updates.
So now that we’ve covered Facebook’s updates we want to leave you with something of our own…..
Our Recommended Strategy for 2020:
Know where to look
This year, we want to make sure you’re using your time more efficiently than ever before.
What’s the best way to do this?
By allocating your time towards what truly matters. Time is a limited resource for absolutely everybody, you cannot buy more time, no matter how much of an attractive offer you make or what your bank account looks like.
Speaking from first-hand experience, we understand Facebook Ads take up a significant amount of time in terms of analysing the performance of each ad and then adjusting accordingly. This is why we have decided to reveal to you below the 3 Key figures you should be looking at closely when evaluating the performance of your Facebook Ads:
- CPC (Cost per link click) – You should aim for $2 or less.
- CPM (Cost per 1000 impressions) – You should aim for $30 or under.
- CTR ( Click-through rate on link clicks) – Aim for at least 1%.
These three figures are extremely important to look at since they can give you the best indication of whether or not you’ve hit the nail on the head with the type of audience that’s looking at your ads. If all of the benchmark numbers are spot-on for you, then you are 100% reaching the right audience. If not, we suggest you try adjusting your audience targeting settings and split testing until your numbers line up.
Before we wrap up this blog don’t sleep on our massive event coming up next month, Certified Ballers Live 2.0! BALLER tickets are officially sold out and there are only 36 VIP tickets left. Don’t miss out on yours!
Best of luck for this year! Make sure to get in touch with us via messenger or slide into our Instagram DMs if you need a helping hand or guidance with your current Marketing strategy! 👇🏻