Picture yourself in a supermarket. You walk in to buy the ingredients you need for your Taco Tuesday dinner but lo and behold, you find yourself buying Oreos, snacking essentials, tuna cans on special, and trying to choose which new chocolate flavour you want to try out this time, there are simply too many options. This is what we like to refer to as information overload, and it can easily take place on your website. Especially if you offer a variety of services. We understand that you want to show everyone your testimonials, your blogs, your awards, and every single detail of your services but sometimes this is just too much to have in one place.
This is where the Marketing Funnel comes into play. The best and simplest way to think about a Marketing funnel is to think of it as a simple webpage with solely ONE objective. It’s a webpage that’s set up and designed to result in only one course of action. For example, if you want people to download your recent e-book.
There are tons more reasons to have a Marketing funnel in place but we’re going to try to keep it simple this time. The main reason you SHOULD have a Marketing funnel is to create a smooth, easy and effective pathway for your prospects, especially if you are running Paid Ads! If you are promoting anything online you should give people the option to easily access that exact thing. Especially when it comes to prospects who still haven’t interacted with your business as it will be more effective to not overload them with information in their initial interaction.
What does a highly successful funnel look like? Click right HERE to view our perfect ad template which is one of our highly converting Marketing funnels (thank us later!).
So how does a funnel exactly work? 🤔
Once you drive your audience into your funnel through paid ads (thanks to our perfect ad template 😉) or lead magnets, the funnel can have multiple stages or pages. Each stage of the funnel is meant to filter down the audience that goes into the funnel and leave you with only your most ideal clients at the end of the funnel. Building a funnel is a whole other conversation, so we’ll save that for another blog! 😜
As usual, If you feel like you need some help with your business’ marketing or you’re 100% down to implement a Marketing Funnel for your business after reading this blog, then don’t hesitate to drop us a quick message on Instagram or Facebook.