Are you planning to run Instagram ads?
Do you prefer Facebook Ads Manager over Power Editor?
Are you in some way “intimidated” by Power Editor?
Now you can aklso run Instagram Ads through your Facebook Ads Manager. Instagram Ads are way easier to create through Facebook Ads Manager.
In this article, I will share how to create Instagram Ads using Facebook Ads Manager. The article will cover a step-by-step process of creating Instagram Ads inside Facebook platform using Ads Manager.
Use Business Manager to link your Facebook accounts and Instragram accounts
If you have not created or linked your Instagram account, Facebook advertising account and Facebook page through Business Manager, then link all of these accounts (Facebook advertising account, Instragram account and Facebook Page) through Business Manager.
If you have linked all your accounts to Business Manager, now in order to navigate the Ad Accounts, use the Business Settings menu to click the “View Ad Account” in Ads Manager.
Next, click on the green “Create Ad” button on the next screen. You will see it on the on the top right. Once you click it, you will be redirected to the Business Manager, where you will get to create a new ad using the standard interface of the Ads Manager. From there, you will choose an appropriate ad objective that accepts you to create Instagram ads.
Not a fan of Business Manager?
No need to fret or sweat, if you are not a fan of using Business Manager or haven’t setup your Business Manager with your Facebook advertising account, Instagram account and Facebook page. You can still use Ads Manager to create Instagram Ads.
To do this, visit the Ads Manager and on the top right, click the green “Create Ad” button to hover to the standard Ads Manager interface, that will make it possible for you to create Instagram Ads(As shown in the steps above).
Now its time to get down to business.
1. Select an appropriate objective for your campaign
Keep in mind that you need to start with an objective that is appropriate for Instagram. At the moment, you can only choose the following objectives;
• Get installs of your app
• Get video views
• Get installs of your app
• Send people to your website
• Increase conversions on your website
After you’re through with selecting your objective, now you can add what you want to advertiser using Ads Manager and click “Continue.”
2. Determine your audience
In determining your audience, you have to communicate out to Ads Manager your ideal audience for your ad. At the top is a field for “Custom Audiences,” which you can use if you have custom audiences or have saved audiences. How you go about this is that you use this to either include or exclude audiences.
In addition, you may also setup your ad audience using the demographics fields as shown below.
Just to note, for more targeting options, click the “More Demographics” drop-down button.
3. Add your Ad budget, placement and scheduling for your campaign
Once you’re through selecting an ad audience, set your budget, placement and schedule when you would want your ad to run.
It is mandatory to understand that bidding strategies don’t work well with all ad objectives, thus it is important to be aware of the ad objectives that are allowed for Instagram ads. The areas covered by red as shown in the image below shows the specific ad objectives that are available for Instagram ads.
• Send people to your website: charged for cost-per click (CPC)-optimized for clicks to links and charged for clicks to links.
• Get installs of your app: For app installs you get charged for impressions and is optimized for install of apps.
• Get video views: For video views you get charged for impressions.
At this stage is where most advertisers or business owners adopt unique pricing and optimization strategies that applies to the goals of their ad campaigns.