Sales Script Image

Why you need a Sales Script (Yes, you really do)

devadmin Entrepreneurship, Sales 589 Comments

Sales Script Image

Sales scripts can be extremely useful when cold calling. However, some people avoid them like the plague, thinking it makes them sound way too robotic and “salesy” [we have heard that term being used way too often when referring to sales scripts!].

Using a sales scripts and going off-script have different upsides and downsides, however, if you want to measure your progress and results then a sales script is hands down the best option. If you go off-script and have a different conversation every time you cold call, your results will never be testable and measurable. Writing a sales script might be challenging but take a look at our tips below and we guarantee you will find it easier to have an organic conversation next time you are cold calling.

  • IEAA Method – The IEAA method can be considered a framework that allows you to turn your sales script into more of a sales process by providing guidelines for conversations instead of robotic sentences. It consists of 4 key areas that we’ll discuss below!  
  • Introduction – This is the start of the conversation so essential you can establish yourself as the leader of the conversation straight off the bat. Start by giving a run-down of the areas you will cover throughout the phone call. Ask them why they registered and how you can best help them.
  • Exploration – There is always an underlying reason that causes someone to sign up/opt in/register so make sure you really try here to get that reason out of them. In this part of the conversation your only goal should be to find out what is their true/main reason for them being on the phone with you today. We suggest using the “why three times” technique to get them to spill their guts and tell you their true reason. The “why three time techniques” consists of simply asking WHY three times. For example, if they tell you that the reason they signed up for your free e-book is to learn how to make an extra $10,000 per month then ask them WHY that’s their goal, and so forth two more times.

Try asking them something along the lines of:

  • What’s worked for you and what hasn’t?
  • What are you doing now?
  • Why do you want to do this now?
  • Agitation – Now that you know the main reason that drives them, you can leverage the situation to your advantage. You can do this by asking them questions such as “What’s going to happen if you don’t make that $10,000 at the end of the month?” Really make them think of worst-case scenarios. Once they realise the consequences or downsides of not meeting their objectives, the value you are offering is likely to seem more attractive than ever.
  • Ascension – A lot of people lose the sale by simply not asking for it. If they start giving you cliché objections such as, “I need to ask my partner first” or “Send me an email with all the details” make sure to remind them of their true reason as why they are having this conversation with you right now. The important thing to keep in mind during this part is that you shouldn’t beat around the bush, get straight to the point and make sure you are not wasting each other’s time.

Make sure to incorporate these 4 key elements into your Sales Script and you’ll be having 100% certified organic conversations in no time. Lastly, remember to think of your sales script as a sales process rather than a robotic script!

PS: want to watch a video on what the use of a sales script can do for you and your business?! Watch here >>>  https://youtu.be/_s3JtoySBkM <<< “How our CEO Generated 6 FIGURES in Sales in 9 Days 🏆💸” (using a consistent sales process!!)

Comments 589

  1. You are so awesome! I do not think I have read something like this before. So wonderful to find someone with some original thoughts on this subject matter. Really.. thank you for starting this up. This web site is one thing that is needed on the web, someone with a bit of originality!

  2. Great web site you have here.. It’s difficult to find good quality writing
    like yours nowadays. I really appreciate individuals like
    you! Take care!!

  3. Pingback: is keto diet dangerous

  4. I am curious to find out what blog system you are working with?

    I’m having some small security issues with my latest website and
    I would like to find something more safe. Do you have any
    recommendations?

  5. What’s up friends, how is the whole thing, and what you would like to say regarding this article, in my view its genuinely amazing designed for me.

  6. I’m amazed, I must say. Rarely do I come across a blog that’s equally educative
    and interesting, and without a doubt, you have hit
    the nail on the head. The problem is something which too few
    men and women are speaking intelligently about. Now i’m
    very happy that I came across this in my search
    for something regarding this.

  7. I’m amazed, I must say. Rarely do I come across a blog that’s both equally educative and engaging, and let me tell you,
    you’ve hit the nail on the head. The problem is something not enough men and women are speaking intelligently about.
    I am very happy that I found this during my hunt for something concerning
    this.

  8. First off I would like to say terrific blog! I had a quick question that I’d like to ask
    if you don’t mind. I was interested to find out
    how you center yourself and clear your head prior to writing.
    I have had trouble clearing my mind in getting my ideas out there.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are generally wasted just trying to figure out how to begin. Any suggestions or hints?
    Many thanks!

  9. Hi there! I’m at work browsing your blog from my new iphone
    3gs! Just wanted to say I love reading your blog and look forward
    to all your posts! Carry on the outstanding work!

  10. Excellent items from you, man. I have take note your stuff prior to and you are just too great.

    I actually like what you have got right here, really like what you are saying and the way in which through which you assert it.
    You are making it entertaining and you still take care of
    to stay it wise. I can not wait to learn much more from you.
    That is really a wonderful site. cheap flights
    http://1704milesapart.tumblr.com/ cheap flights

  11. of course like your web-site however you need to check the spelling on quite
    a few of your posts. A number of them are rife with spelling problems and
    I to find it very troublesome to inform the reality then again I’ll
    surely come back again. scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery